Partnering with the International Federation of Red Cross and Red Crescent Societies and National Geographic, new programme to offer fundamental life-saving knowledge  

Prudence Foundation, the regional community investment arm of Prudential Corporation Asia (2378.HK), together with International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic (NatGeo), today announced the launch of its SAFE STEPS First Aid programme. This is a first of its kind, pan-Asia programme to promote awareness and increase knowledge of first aid skills across the region.

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The Internet of Things (IoT) has gone beyond being a buzzword and established a new world order wherein technology works to make people’s lives easier and more manageable.  Suddenly, all the contraptions that we saw in the animated series “The Jetsons” do not seem that far from reality.

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We are all big on self-love and self-care. To some, prowling over fitness gyms in the neighborhood, raiding vegetarian restaurants at the corner of the street, and looting for the most effective herbal supplement over the counter is loving and caring for oneself. For others, self-care and self-love comes through indulgent skincare. Yes, you read it right. Skincare.

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