For more than 40 years, Hot Wheels has been creating thrilling vehicle experience through innovative product and content. It continues to evolve into a global lifestyle brand for boys of all ages and has now become the leading toy vehicle property in the market.
Hot Wheels remains true to its brand promise, to continue to be better, go faster, and jump higher. It never settles to be just ‘good enough.’ It is determined to raise the bar encouraging boys to set a new record to break.
This year, Hot Wheels is up for another challenge: Don’t Just Make It Awesome, Make it Epic!
It’s the brand’s new campaign that aims to empower boys with exhilaration and achievement. With all the new and exciting products lined up for 2016, from the extensive car collections, to the coolest track sets available, boys will be inspired to play bigger, faster, higher, cooler, louder, anywhere, any way.
Hot Wheels dares you to start an epic collection, create epic tracks and build an epic race!