John Lloyd Cruz takes on new role of becoming Western Union’s Global Ambassador for Overseas Filipinos
Managing to stay relevant to his audience, John Lloyd Cruz accepted to role becoming the new face of Western Union, making him the ambassador for all overseas Filipinos around the world who are sending money for better.
Aside from portraying yet another remarkable-character in his upcoming Star Cinema movie Just the 3 Of Us, John Lloyd Cruz will also introduce a new wave of Western Union services as the company takes the lead in reinventing ways to transfer money in a very digital area.
The global campaign featuring John Lloyd Cruz as brand ambassador will roll out this year in the Philippines and in overseas countries including United States, Canada, and other countries in the Middle East, Europe, and Asia where many Filipinos live and work.
“John Lloyd Cruz mirrors Western Union’s strength of having a long and successful track record. He also relates to Filipino’s aspirations of having an improved family life. As Western Union’s brand ambassador, his new role is to advocate moving money for better to every overseas Filipinos.” says Patricia Rilingen, Senior Vice President, South East Asia and Ocenia.
“I am very honored and excited to take on this new role, this time not on reel but in the real lives of my fellow Filipinos around the world. I am on with Western Union’s purpose and goals as I admire how Filipinos sacrifice every day to build better lives for their loved ones. In representing Western Union, a company that has grown with Filipinos here and abroad, I am challenged to get to know my kababayans more so that I can effectively do my part in motivating and helping them uplift their lives, and that of their families.” says John Lloyd Cruz.
John Lloyd Cruz is one of the most acclaimed actors in the Philippines today. He is recognized as the Philippine Box Office King for his effective portrayals in many award winning Filipino movies.