Lazada Philippines sent five of its top performing sellers to Alibaba’s campus in Hangzhou, China, last February 23 to 25, 2017. They joined a delegation of 34 other sellers coming from Indonesia, Malaysia, Singapore, Vietnam and Thailand.
Highlights from the 3-day visit to Hangzhou included a rare opportunity to hear from Jing Jie, Vice President of Strategic Partnership Development, Alibaba Group and Aimone Ripa di Meana, Chief Marketplace Officer, Lazada Group to gain insights on the e-commerce landscape development and best-practices of online selling. The delegates also had the chance to visit and network with other successful sellers such as Semir1 from Alibaba’s Tmall platform as well as attend two training sessions on “Operations and Assortment Planning for Singles Day” and “Online Customer Management” conducted by Taobao University2.
These sellers have worked closely with Lazada throughout their Online Revolution sale event last year, and have emerged to be the top in their respective product categories, such as fashion, electronics, and other fast-moving consumer goods (FMCG) categories.
These top performing sellers have experienced strong uplift3 in their sales during the month-long Online Revolution sale. In addition, these sellers have also offered great value to shoppers with their deals, efficient product dispatches as well as achieving minimal number of returns and cancellations on their products.
Inanc Balci, Lazada Philippines Co-Founder and CEO said, “Lazada has become the biggest entrepreneurial opportunity in the Philippines. Our platform, payment and logistics services enable all our merchants to achieve commercial success by reaching out to millions of Filipinos every day.”
“With this business trip set for our sellers to Hangzhou, we are confident that our sellers will further improve their businesses by incorporating Alibaba’s best practices into their strategy. Our merchant’s success is our utmost duty.” added Balci.
Steve Sy of Great Deals Marketing shared, “I started selling online last quarter of 2014 with power banks. I then realized that there is a great opportunity in e-commerce when my inventory was completely sold out during the Online Revolution sale. In just a span of two years, we have increased our sales to more than 200% – tremendous growth versus offline. Now I am even more excited for the upcoming 5th Birthday Sale this coming March 21 to 23.”
In addition to learning opportunities overseas, Lazada offers sellers a comprehensive suite of tools and solutions to make their online business a success. The seller center for instance, gives sellers a comprehensive overview of their business with Lazada. It is also a mobile platform for sellers to manage their business on-the-go. Sellers also receive a weekly performance report from Lazada with details on areas they can improve on for better sales. To find out more, visit http://www.lazada.com.ph/marketplace-new/.
On top of this business trip, another way Lazada helps its sellers is through big sale campaigns. The next campaign is the 5th Birthday Surprise Sale which offers Lazada customers discounts up to 90% off and other surprise deals.