in Gadget & Technology, Press Release

LG InstaView Door-in-DoorTM Refrigerator


Global technology innovator LG Electronics introduces its latest state-of-the-art InstaView Door-in-DoorTM Refrigerator to the Philippine market.  The newest addition to the company’s line of user-centric, innovative, and eco-friendly home appliances, the LG InstaView Door-in-DoorTM is sure to transform the way users interact with refrigerators.

While conventional refrigerators often sport ordinary doors with ice dispensers, LG’s InstaView Door-in-DoorTM (DID) stands out for its 33-inch sleek black glass panel and its revolutionary knock-on feature which illuminates the panel when knocked on twice.  This allows users to see inside the easy-access compartment without having to open the door and waste cold air.  This distinct feature of the InstaView DID reduces cold air loss by up to 41 percent and hence keeps food and drinks fresher for longer.

Apart from the knock-on feature, the  InstaView DID features a spacious compartment that allows users to easily store and access frequently consumed snacks and beverages. The InstaView DID can be easily installed anywhere in the home with LG’s high-grade non-plumbing water and metallic ice dispensing system. The streamlined large capacity water tank is located in the refrigerator’s main compartment, making it easy for users to place water directly in the tank.

The unit also employs the door-mounted SpaceplusTM Ice System that produce ready-to-use ice, a Full Wine Rack, and a Utility Box which keeps small food items such as cheese, deli, and other products fresh.

Inside, the InstaView Door-in-DoorTM is equipped with Hygiene Fresh+TM that eliminates potentially contaminated air, unpleasant odors and 99.999 percent of bacteria.  In the fresh food compartment, the Moist Balance CrisperTM maintains peak moisture levels while the innovative FRESH BalancerTM optimizes humidity by sealing the vegetable box.  Users are guaranteed with clean and fresh fruits and vegetables with the simple click of a switch.

The unit is fully compatible with LG’s SmartThinQTM that lets you set the refrigerator temperature, control Express Freeze and Hygiene Fresh+TM operations, and diagnose your unit – all through the use of your smart phone – even when you’re far from home.

The InstaView Door-in-DoorTM is powered by the unique Inverter Linear Compressor, an efficient engineering mechanism that provides up to 32 percent lower energy consumption and  25 percent less noise, all while providing greater reliability and durability.  It can operate without complications for up to 20 years as reviewed by the German institute, VDE, making the InstaView Door-in-DoorTM a truly future-proof product.

Behind LG Electronics’ drive for innovation is its persistent and continued commitment to sustainability as a core value.  With its Inverter Linear Compressor, Door-in-Door feature, Moist Balance CrisperTM and Fresh BalancerTM, the InstaView Door-in-DoorTM is undeniably an admirable addition to LG Electronics’ line of home appliances that save energy, reduce ecological footprints, and consequently deliver a positive environmental impact.

“With the InstaView refrigerator now in the market, Filipinos can enjoy style, innovation, efficiency and convenience in a central household appliance,”  LG Philippines Home Appliance VP Wooyoung Jeon said.  “Our newest device exemplifies LG’s meticulous attention to detail in maximizing consumer benefits – energy efficiency, smart organization, and lasting freshness.”

Truly, the InstaView Door-in-DoorTM  not only transforms the way we interact with refrigerators – it stands proof of LG Electronics’ corporate reputation in pursuing earth environment preservation, with sustainability at the heart of its operations.

The LG InstaView Door-in-DoorTM refrigerator is currently in the market for Php 149,995, backed by a 10-year LG warranty.  For more details, visit, like LG Philippines’ official Facebook page or follow @LGPhilippines on Twitter and Instagram.



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