in Entertainment, Event

P&G Sets Guinness World Records Title At Puregold VIPuring Convention


300 Dishwashers Cleaned 2017 Plates With Just 1 Sachet Of Joy Dish washing Liquid


Christmas came early as Procter and Gamble (P&G) partnered with Puregold for the biggest and best-ever VIPuring Convention. In it’s 7th edition, the convention honored sari-sari and grocery store owners for their continued patronage of the supermarket chain. 

To drum up the festive spirit, P&G and Puregold celebrated by setting a new GUINNESS WORLD RECORDS title for “Most People Washing Dishes Simultaneously” using just once sachet of Joy dish washing liquid.


‘We wanted VIPuring attendess to be part of a breakthrough and historic event, so we initiated this GUINNESS WORLD RECORDS attempt. We gathered 300 people to wash plates at the same time to set the record”, says Sherays Subbaraya, head of shopper marketing, Procter & Gamble Philippines.


To welcome the New Year 2017, people washed 2,017 plates with just one 45ml sachet of Joy Kalamansi. “This demonstrate Joy’s remakable Bisang Katutak performance”, addss Mr. Subbaraya.

Actor Luis Manzano, actor and producer Gerald Anderson and two of the country’s most admired singers Jaya and Jose Mari Chan were part of the merry-making event as a special treat to VIPuring attendees.


The convention was themed “Joy to the World: A Merry Christmas Convention” with Joy dishwashin liquid as its featured lead brand. Other lead brand P&G brands such as Safeguard, Ariel, and Downy were also featured in the event.

The new GUINNESS WORLD RECORDS title of “Most People Washing Dishes Simultaneously” by just using one sachet of Joy dishwashing liquid was set on 15th November 2016 at Halls B and C of the World Trade Center, Pasay City.

You can check the full video here.


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