One thing I enjoy about being a mom is I enjoy dressing up my one year old daughter Chloe. I enjoy shopping for her especially when it comes to her clothes. However, there is more to choosing baby clothing than simply considering its style. Always remember that our top priority in choosing for baby clothing is safety.
Yesterday, I attended a launch of a baby clothing from a well-known clothing store, no other than UNIQLO. Yes it is true! Your favorite brand UNIQLO has now clothing for your baby too!
The event was happened at UNIQLO Sm Aura Branch and hosted by Delamar with Nikka-Martinez-Garcia. Japanese clothing and high-street brand, UNIQLO understands this need so well that it has come up with a clothing collection carefully designed and engineered to be safe for babies. Following the global Oeko-Tex Standard 100, UNIQLO make sure that every piece of clothing is free of harmful substances and meets the highest standard.
Chief Operating Officer of Fast Retailing Philippines Inc. Katsumi Kubota says “UNIQLO is focused in providing stylish and safe clothing essentials for babies. We closely monitor our manufacturing process to make sure that our products meet global strict standards.”
UNIQLO’s Baby Wear is categorized as Class 1 – the safest classification under the Oeko-Tex Standard. From the raw material used to the finished products, all clothes are made sure to be formalin-free to ensure the health and safety of babies.
The “Babies” collection is initially being carried only in 5 stores – Megamall, Sm Mall of Asia, Sm North EDSA, SM Aura, and Powerplant Mall. Now, the collection is already available in 11 more UNIQLO outlets namely SM Pampanga, SM Clark, Robinson Manila, SM BF Paranaque, SM Southmall, Gateway, Sm City San Lazaro, Sm Makati, and Robinsons Magnolia. Nine different baby clothing categories will be available in 16 UNIQLO stores.
Kubota added “We want to give parents and even Titos, Titas, Lolos and Lolas an easier time shopping for their little ones. Of course we strive to only provide them with the best and safe products for their kids”
The best quality control is applied to the smallest details of the baby range. While care labels are commonly sewn inside clothes, UNIQLO’s had its ones placed outside to prevent irritation. A special sewing technique is also used to remove any unevenness on the cloth or threads to keep the skin of babies safe.
The clothes, moreover, also undergo test for more than 200 chemical substances during the planning and production stages. Kubota explains “We apply strict checks on our entire baby’ garments, from the material color and pattern, buttons, zippers, and even the sewing threads”
To keep to its commitment of providing safe products to babies, UNIQLO will also be adopting an original quality standard later this year. This is another step for the brand to conduct strict product management and finally assume final responsibility to its clothes.
“Every parent wants to give the best to their babies. We want to help them with that by providing safe fashion choices.”