in Gadget & Technology, Press Release

The Transformation of LG OLED TV: It’s Been 5 Years Since LG Revolutionized TV Viewing for All of Us

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What a difference 5 years make! Whereas earlier this decade, we had to define what OLED technology is (Organic Light Emitting Diodes), now, OLED TV is the gold standard in viewing. It is certainly a vast improvement over LED TV in giving us more realistic experiences. Thanks to OLED’s deep blacks, we can enjoy more vibrant colors and infinite contrast than ever before! Plus, it has exceptional picture quality at wide viewing angles.

How has the TV transformed as we know it? LG first unveiled the OLED TV at the penultimate consumer fair, International Consumer Electronics Show (CES) 2012, the OLED TV was cited as CNET’s Best of CES award for better picture quality.

Let’s look back at how LG has made our TV viewing experience better as the years have passed.

In 2013, LG launched the first OLED TV, that also benefits from the WRGB technology pixel structure resulting in life-like colors. It was a full HD TV with a clear film speaker and crystal stand. Already worlds away from the TVs of the previous millennia.

In 2014, LG’s 77-inch Ultra HD Curved OLED TV won the prized Best of Innovations at the 2014 CES Innovations Awards. It combines LG’s WRGB OLED technology and Ultra HD screen resolution for a whole new level of picture quality and viewer immersion.

In 2015, LG won the 2015 CES Innovation Awards for its 4K Ultra HD OLED TVs that had better resolution, with clear and sharp images and a large spectrum of more natural, lifelike colors on the screen. LG’s partnership with audio expert Harman/Kardon resulted in deep, rich sound.

In 2016, LG’s Ultra HD 4K OLED TVs benefit from the addition of HDR Pro for brighter, bolder and more immersive pictures. We also got screens that measured just 2.57 millimeters, called “Picture-On-Glass.” Aside from 4k HDR technology, we got the latest Dolby Vision, that makes images more crisp.

 

This year, LG’s flagship 77-inch “wallpaper” OLED TV, the “Picture-on-Wall” OLED—measuring just 5.8 mm–won the 2017 CES Best of Innovation Award. Even more exciting, LG OLED TVs now support more HDR formats—aside from Dolby Vision, they also support HDR10 and HLG (Hybrid Log Gamma). To complete the experience, LG TVs now feature Dolby Atmos, for optimal, movie-theatre surround sound.

LG TVs have treated us to better quality every year by giving us realistic and vivid images from any and every angle, as well as surround sound. We daresay, everything seems larger than life with an LG TV. No wonder it has been called Best in Class. We’ve heard that LG’s product development team continually works to deliver better technology and quality, so we can’t wait for what they’ll come up with next. In the meantime, let’s sit back, relax and enjoy the latest from LG.

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