Media Event

Art East Live At Sm East Ortigas

Art East Live was launched at Sm City Oritgas last June 29, 2018. SM Supermalls invited 3 young artists, Jappy Agoncillo, Paola Esteron and Jerome Choco to bring life, color and fun at SM malls. Their goal is to make the East the home of contemporary and inter-active art, from digital artworks, calligraphy columns to graffiti walls. Making SM malls in the East, one of the best places to take amazing photos for your Instagram feeds.

To make it more exciting, the paintings are powered by the ZAPPAR APP so you can bring the artworks to life, levelling up your digital posts on social media. 

Here are the featured artist of Art East Live:

Jappy Agoncillo | @jappylemon

He is a passionate and driven young artist whose works reflects his interest on comic book and leans greatly toward “Urban contemporary”. He love creating characters and representing his thoughts through his colorful street art style. Now making a name in the industry, he was already quite a talk we’ve heard alongside the brands, Wanderland, Stachmi, Penshoppe, and SM Youth.

Paola Esteron | @paola_kaola

Paola Jan Esteron is a visual artist and calligrapher from Manila whose works are usually inspired by her sea adventures, weekend food trips, pet cats and children’s illustrations. Her calligraphy involves dancing letters and swirls and flourishes. She is always on the lookout for artistic opportunities and selflessly shares her passion for art with collaborations with Bench, Happy Skin, Keds, Stabillo, Zig Kuratake, Paper Shoot Philippines and SM Woman among others.

Jerome Choco | @chocojerome

Jerome ‘Art Man’ Choco is a young highly talented artist and musician that halls from the ‘Art Capital of the Philippines’ – Angono, Rizal. His works mainly focusing on a certain group of individuals (marching brands) are photo-based with clever manipulation of brilliance in realism, hyper realism and 3D. With his accurate portrayal of their activities and motion variations. He is surely someone to watch out for in the industry in the years to come.

Art East Live Snap And Win

  • Pose and Post

Take a selfie/groufie at any Art East Live installations and submit your photo on FB page post from July 1 to August 31, 2018.

  • Caption It

Caption it and add the following hashtags: #ArtEastLiveAtSM #DaviesColorsSM.

  • Tag and Share

The photo with the most number of likes, and with the complete hashtags wins 3,000 worth of SM gift certificate.

3 winners will be announced on July 31 and August 31, 2018 on their FB page.

For exclusive news about SM Supermalls, visit or follow SM’s official social media accounts on Facebook, Twitter and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Tweet your thoughts, upload and share your photos about your memorable moments at SM, then use its official hashtag #EverythingsHereAtSM.


Leave a Reply