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Beautéderm Arjo Atayde The Origin Series Perfume

There is something about a person who smells good that just grabs the right kind of attention.  That clean, fresh feeling and a beautiful scent certainly goes a long way! For me, it all starts with  grooming and right choice of perfume for me to notice someone especially a man. 

Last April 28, 2018,  Beautéderm Men launhed their newest perfume line together with their newest endorser Arjo Atayde at Relish Restaurant, Sct. Limbaga St. cor. Tomas Morato. This 2018, Beautederm wants to begin a new line of business and enter the world of scents. They came up with The Origin Series, a men’s perfume collection composed of three standout scents perfect for different personal styles.

Arjo Atayde is one of the rising stars in today’s generation of actors. He started playing supporting characters yet in a short period of time, he standout, made his own name and took his talent to a new level which made way to bigger opportunities on and off screen.

He is the perfect face of The Origin Series because he embodies a unique and versatile character in terms of talent and style. He is the new, the first and the beginning!


Each perfume scent is carefully crafted and mixed with imported oils from France to ensure a long-lasting effect. Unlike other perfumes, it’s light, non-sticky and doesn’t leave a stain on your clothes.


  • The First


A light and clean scent fit for the casual and laid back gentlemen. The first choice for everyday wear.


  • The New

Dawn is the fragrance that interprets the sublime masculinity through a deep and aromatic scent  with an intense, vibrant and glowing freshness. Best suits the confident and playful men. 


  • The Root

Cool and crisp with a hint of earthy and natural scent. Great for both casual and professional type of men.

What is Beautederm?

Beautederm is a local brand from Angeles, Pampanga founded by Rhea Anicoche-Tan in 2009. It started as a small family business that sells whitening soap and lotion, facial care kits, and other bleaching items. In a short period of time, their products became a hit and many people patronized it because of instant proven results and the assurance that all products are FDA approved and awarded as Superbrands.

Awarded as one of the Superbrands of 2017-2019, Beautéderm lives up to its promise of 100% safe and effective products with the highest quality, a guarantee that nothing is compromised while customer satisfaction is being met. CEO and President Rhea Anicoche-Tan is confident and determined to push for only excellence while achieving success.

As of today, Beautederm caters not just local but also international market from ages 18 to 70 years old, both male and female. They were able to reach countries like Australia, Canada, Hong Kong, Europe, Malaysia, Philippines, Singapore, and USA. Beautederm has also partnered with distributors in Tagum City Davao Del Norte (Beaute Nook), Santiago Isabela (BeauteDepot), Ilagan City (BeauteWorld), Lacson St. Manila (BeauteLab), San Fernando Pampanga (Beaute Hub), Cebu (BeauteHive), Tuguegarao (Beaute Nouveau),Vigan, Cabanatuan, Bulacan and soon in Zamboanga, Butuan, Manaoag, Nueva Ecija, Singapore.

Staying true to their mission to provide consumers with beauty products that are all-natural, in high-quality and not harmful to the skin and to the environment, they now sell over 60 kinds of products. From beauty sets that includes facials wash, whitening soaps and facial creams, to body care sets such as whitening creams and lotions, bleaching sets, sunscreen mist, body wash and body scrubs, massage oils, and make-up line with CC creme, make-up remover and lip and cheek tint to home care products like air fresheners, soy candles, insect repellent spray and linen spray.



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