CoCo Opens Three-Day ‘CoCo Chill Camp’ At SM Megamall
Cult favorite milk tea brand, CoCo which recently won the People’s Choice Awardee for Favorite Milk Tea brand, has officially kicked off its much buzzed-about 3-day CoCo Chill Camp today at the SM Mega Fashion Hall, uniting CoCo fans in one big happy celebration.
The CoCo Chill Camp is CoCo’s way of expressing its warmest thanks to its hordes of fans who have tirelessly queued up in all its branches nationwide, to get their personal favorite drinks.
Ever since young entrepreneur Larry Evans Tan brought CoCo to the Philippines five years ago from the milk tea capital of the world, Taiwan, CoCo has rapidly become a top player in the Filipino milk tea craze and is one of the strongest markets of the CoCo brand worldwide.
CoCo leads in the global tea market with a formidable 4,000 branches spread out across the world and posting an incredible sale of 100 cups per second globally.
In the Philippines, where it has become the go-to milk tea brand, one CoCo cup is sold every 4 minutes via delivery alone—further proving the love for CoCo that expands beyond the physical store.
“We’ve seen how well CoCo was received by Filipinos. The CoCo Chill Camp is our way of showing our loyal fans and supporters that we feel their love. And so we want to give them back the happiness that our drinks have brought to their lives, by giving them an experience that’s uniquely created for them,” said Tan, CoCo Philippines General Manager.
The CoCo Chill Camp showcased fun activities for everyone’s delight, including a CoCo Panda Pit, CoCo Pachinko, and CoCo Pearl Toss. These games come with with exciting prizes for lucky guests.
Exclusive limited edition CoCo merchandise were also sold at the CoCo Chill Camp, including the CoCo shirts with cool designs that would make every CoCo lover wear it with pride.
Social media rockstars, who are self-confessed CoCo lovers, ThatsBella, Rei Germar, Janina Vela and LA Aguinaldo, joined the other CoCo fans on the opening day, sharing their love for the brand and revealing their favorite CoCo drinks. ThatsBella and Rei also had the opportunity to visit Taiwan last month to interview CoCo founder Chairman Tommy Hung.
And if CoCo fans could not seem to get enough of the bestsellers—Panda Milk Tea, 3 Buddies Milk Tea, White Pearl Milk Tea, and Passion Fruit Tea Burst, CoCo launched a new flavor that is quickly starting to be the new favorite—the Caramel Chocolate Cream, EXCLUSIVE to the Philippine market.
This latest concoction of sweetness, as Tan described it: “waves of caramel blended with chocolate slush over velvety salty cream makes a drink that is decadent for the local palate.”
Explaining the rationale behind this new Philippines-only product, Tan said, “We wanted to create a unique offering that we know the Philippine market would be drawn to. What’s better than caramel and chocolate? This is definitely something new beyond the milk tea that CoCo is known for.” Tan explained.
The overwhelming reception of CoCo in the Philippines made Tan very much optimistic with the future of CoCo among Filipino milk tea lovers. “We are definitely responding to the clamor of our customers into bringing CoCo more accessible to them, we are opening our 2nd branch in Cebu by the end of the month and we’ll be opening our 1st Mindanao branch soon. And we continue to explore with new flavors that we know our customers would love,” he revealed.
The CoCo Chill Camp will run until September 19 and Tan invites all CoCo fans to join in the fun and bring their friends and families to experience the dynamic vibe in the camp that the brand is known for.