Christmas in the Philippines is unlike anywhere else in the world. As early as September, streets, malls, and homes come alive with twinkling lights and decorations. Christmas carols fill the air, and families begin planning reunions, vacations, and gifts for loved ones.
But with the holiday rush, the spirit of gift-giving can sometimes lose its heart. It’s easy to settle for something generic and forget what makes the Christmas gift-giving in the Philippines come alive: The love, sincerity, and care that go into every present, making each gift extra special.
This year, Nutella brings back the warmth and wonder of meaningful giving through the Nutella Express. On November 21, a delightful, train-shaped Christmas pop-up appeared at the Bonifacio Global City – Bonifacio High Street Runnr Area. The Nutella Express is inspired by the quaint and lively Christmas villages abroad, where food trucks abound, and, just as a train connects people and places, the Nutella Express pop-up connects families through moments of joy, creativity, and sweetness.
Step inside this charming Nutella Express! Indulge in Nutella treats and Christmas bites made even better with Nutella. Think cinnamon rolls, tiramisu , bibingka, and champorado. Then, move along the craft car to create your own festive kit, packed with Nutella goodies, including a limited-edition Nutella sweater.
Best of all, personalize your very own Nutella Christmas jar – add your name and that of your loved one or gift recipient to make it truly special. With that simple, heartfelt touch, each jar becomes a one-of-a-kind present filled with love, warmth, and the spirit of giving.
The experience invites families to slow down, make memories and spend quality time together as they rediscover the simple magic of togetherness and giving from the heart.
Beyond the experience of The Nutella Express, it is were happiness and joy are spread through families, making memories that last. This season, Nutella invites Filipino families to hop aboard the Nutella Express, celebrate #PaskongPinoyTraditions, and #SpreadNutellaLove.
Make this holiday season as magical as ever, one heartfelt moment at a time, with this Pinoy Christmas. Visit www.nutella.com.ph for more Christmas recipe inspirations or follow: @NutellaPhilippines (Facebook) and @nutellaphofficial (Instagram).