Media Event

Country Bankers Life Insurance Corporations Renews Commitment To Serve Niche Market As It Turns 54

More than five decades of service have all the more inspired Country Bankers Life Insurance Corporations (CBLIC) to renew its commitment to provide simple and affordable insurance to Filipino families, especially in its niche market, the rural areas.

>CBLIC was established on March 28, 1965 by founding president, Jose E. Desiderio, Sr. who found a niche by addressing the insurance needs of small and medium business entrepreneurs, farmers, fishermen, and public school teachers in rural areas, a market largely untapped in the 1960s.

Today, the third-generation Desiderios continue to uphold this legacy of accessible insurance to low-income Filipinos, with Country Bankers Insurance Group (CBIG) senior vice president and general manager, Geraldine Desiderio-Garcia steering the company to reach more Filipinos.

“We have made insurance very simple. We are proud to be a Filipino company.  While we offer basic insurance products, we try to be relevant to the market we serve,” says Garcia.

Country Bankers is the choice insurance provider in the countryside because it has made affordable, reliable insurance plans accessible to rural folk. Its micro-insurance products also help educate Filipinos on the benefits of insurance by promoting its value to a broader market.

CBIG has two subsidiaries: CBLIC, a life insurance provider, and Country Bankers Insurance Corporation (CBIC) for non-life insurance products.

“There have always been hurdles to overcome, but we remain committed to addressing the needs of the common Filipino. Through the years we have proven to be reliable insurers by reaching out to our target market and giving them insurance that works for them,” says Garcia.


Today, CBLIC continues to develop a wide array of insurance plans that are not only practical and relevant, but also provide the necessary support for plan holders in times of need.

Among these is the Classic Benefit Plan, offering insurance protection up to age 96 and  is payable in a three-, five-, seven-, or 10-year period.

Alalay sa Buhay (ASB), on the other hand, provides renewable one-year insurance to individuals 13-70 years old for only Php 365, with natural and accidental death benefits.

ASB is also available for families and seniors, with ASB family being renewable up to age 70 for principal insured and covers up to 3 to 5 family members for only Php 750 for one unit.  ASB for Seniors covers individuals ages 71-80 and offers insurance for one year for only Php 1,000 for one unit.

“I want our company to be known as a ‘company with a heart,’ and one that can be relied upon to follow through with its commitment. Our promise is to keep delivering what we have pledged to give,” concludes Garcia.

As CBLIC continues to evolve as a company, it stays true to its core values:  sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. CBIG remains a reliable ally to Filipinos seeking security for themselves and their families, though its life and nonlife products.

For inquiries, visit us at Country Bankers Centre, 648 T.M. Kalaw, Manila or call us at tel. nos. 523-8611 for life insurance and 524-0621 for nonlife insurance.


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