Media Event

Crispy Fry Fish Breading Mix Launched At #CrispyFryPlayDay

Ajinomoto Philippines Corporation hosted the 2nd #CrispyFryPlayDay to officially launched Crispy Fry Fish Breading Mix. The event brings together the press and their loved ones for a fun-filled family event. Everyone was treated to an exclusive screening of the acclaimed Aquaman movie at Greenhills Promenade Mall. 

Crispy Fry celebrity endorsers, Donna Cruz-Larrazabal and her son Gio, made a special trip from Cebu to join in on the fun as well. The multi-talented actress celebrates her important roles as a loving wife to her husband Yong and a doting mother to her kids – Belle, Cian, and Gio. She loves cooking for her family and is thrilled to be endorsing Crispy Fry – together with here kids, “the brand always comes out with new quality products to expand the choices we can serve to our family”.

Next to chicken, fish is the second frequently-cooked fried dish in Pinoy kitchens. Market leader, Crispy Fry, scores another first by introducing a breading mix for fish called Crispy Fry Fish Breading Mix. It makes fried fish tastier and crispier because of its expertly blended seasonings, spices, flour and breadcrumbs. A coating of Crispy Fry Fish Breading Mix helps eliminate fishy stench or lansa and also lessens oil splatters while frying.

“We’ve found a way to make frying fish hassle-free while still giving you the deliciousness you have all grown to love from Crispy Fry”, said by Crispy Fry Brand Executive Justine Pasco.

During the media event, families were asked to perform the new Crispy Fry tagline “Basta Fried Chicken at Fish, iCrispy-Fy!”. The winning team got to perform the tagline with Donna and Gio to the delight of participants. Truly, there are countless ways to enjoy simple moments like eating, playing, watching movies or even working when you are in company of your most-cherished loved ones. Ajinomoto aspires to make mealtimes delicious, healthy and enjoyable through its quality products and services.

For more information and recipes about Crispy Fry Breading Mix, “like” and visit



  1. Love Compoc
    December 17, 2018 at 6:42 pm

    galinh nitong bago kasi madalas fried fish kami. Tried ko lahat ng flavor nila kaya for sure mas sasarap pa any fried fish nito.?

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