Eden Kicks Off #GiveGoodness On World Pan De Sal Day
Last October 16, 2018, World Pan De Sal Day or also known as World Bread Day was celebrated. As a tribute to Filipino’s daily bread, World Pan De Sal Day was launched in 2015 by the heritage and artisanal Kamuning Bakery Cafe, a famous for its breads cooked in a traditional pugon or stone oven. Although destroyed in fire last February 2018, the 79-year old neighborhood bakery had its partial reopening also last October 16, 2018.
As a kick-off to its #givegoodness campaign, Eden joins in the giving as the sole sponsor of cheese bread fill that will be parent’s with the 50,000 pieces of pan de sal that was prepared and given on that day to some of the Metro Manila’s urban poor families, Quezon City residents and public school teachers and students, and others.
Living out its mission, Eden and its #givegoodness program motivate communities to give goodness because Eden is all about bringing families and people together.
World Pan De Sal Day actually showcases how countless Filipinos start their day with creamy, rich cheese paired with hot pan de sal. It’s an iconic pairing that is part of the most Filipinos’ lives. It’s part and parcel of our food heritage as Pinoys.
“Just like Kamunking Bakery Cafe, we believe that serving Pan De Sal with Cheese in the morning is very iconic and long-standing Filipino tradition, and very much part of our culture. Furthermore, a serving of Pan De Sal with cheese is not only affordable for Filipino families but also helps provide much-needed energy, vitamins, and minerals for our consumers. It’s also a convenient breakfast, easy to prepapre and full goodness for Filipinos increasingly busy lives”, Anna Sapitan, Category Manager for Meals of Mondelez Philippines, the maker of Eden Cheese.
Wilson Lee Flowers, owner of Kamuning Bakery Cafe, considers “World Pan De Sal” as a unique socio-civic and cultural endeavor to highlight the importance of the Philippines’ humble yet popular pan de sal bread, and to underscore the importance of all of us helping solve the age-old problem of hunger.
Eden proudly supports this undertaking as it is not only about helping the local community but also symbolizes its commitment to the collective purpose of paying goodness forward.