Media Event

Franchise Asia Philippines 2019

Aside from being a mom of a five year old kid, a blogger and a Virtual Assistant, one of my dream is to have my own business. I want to be my own boss. I want to own a business where I know that people will also love it as much as I do. But since my course was not related to any business course, there are lots of questions I have on my mind. Like where do I begin? What is more okay, starting up a new business or franchise one? and most importantly, how much will it cost me to start up a new business or to franchise a business?

Good news for people like me who wants to have a business but don’t know where to start. Franchise Asia Philippines, Asia’s Biggest Franchise Show, is back and is scheduled on March 27 to 31, 2019 at the SMX Convention Center.

Franchise Asia Philippines is annually staged by the Philippine Franchise Association (PFA), the country’s pioneer and largest franchise association with members ranging from micro to large, both homegrown and international businesses involved in food, retail, services and other types of businesses.

I have learned that when it comes to starting a business, many people choose owning a franchise based on the belief that success is guaranteed. The Philippine franchising industry maintains its growth trajectory with the continued interest among Filipinos to start a business via franchising. This was disclosed by the Philippine Franchise Association (PFA) as it stages the 27th edition of Franchise Asia Philippines, Asia’s biggest franchise event.

“With a high success rate, franchising proven itself to be a reliable model for embarking on a business even for newbie entrepreneurs,” said PFA President Richard Sanz. “A franchise with an excellent system in place can offer a ready market share and established brand. Complemented with consistent support from the original business owner, it helps decrease the risk for failure and will help propel a trade venture on its way to success,” he further explained.

But the problem with some businesses is that they lose momentum after a spectacular beginning. With proper knowledge, planning and attitude, creating a sustainable, booming business is attainable.

I also learned that the key to business longevity, according to some franchisors, include focusing on the business, having a clear understanding of the market, capturing an existing but unfulfilled market niche, and increasing accessibility.

Mr. Sanz, who is also founder of Bibingkinitan, had claimed the empty space in the market for bite-size bibingka paired with barako coffee in 2006. The company made the delicacy usually on hand during the Christmas season available all year and rapidly expanded to over 200 stores.

Another example is Potato Corner co-founder Joe Magsaysay, who opted to remain focused on the company’s vision despite the entry of competitors and looming economics crisis during the 90s. Potato Corner had stayed driven by its five-year business plan that included streamlining and building systems for the company and strengthening supply chains.

Max’s Restaurant CEO Robert Trota key strategies used is to bring this much-loved brand into the new millennium. The brand has since grown to Max’s Group Inc. and is recognized as a builder of global and loved brands.

Here are the reasons why you need to attend the Franchise Asia Philippines 2019:

  • Biggest franchise show in Asia

The 4-in-1 biggest franchise show in Asia will also feature a three-day international expo that is a one-stop shop of franchise and other investment opportunities from home-grown and foreign concepts from March 29 to 31, 2019.  Its theme Be the Boss will emphasize the role of franchising in realizing the entrepreneurial dreams of many Filipinos.

  • 700+ Brands

700+ homegrown and international brands in the food, retail and services sectors. Special zones for suppliers and allied service providers.

  • Over 70 subject matter experts and speakers

The conference which features over 70 subject matter experts, is definitely not only for franchising. Rather, it is a capacity-building event for business owners and entrepreneurs as well. The conference is on March 27 to 28, 2019.

  • Educational / Franchise Seminars

From March 29-31, 2019 there will be seminars like how to franchise your business seminar, how to invest in the right franchise seminar, business matching, networking and mentoring. Breakout sessions designed to address specific needs of a wide range of business. Business solution round table discussions for peer to peer exchange of ideas.

  • Food parks emerging food concepts.

Franchise Asia Philippines pushes for the continued development of the local franchising sector as a critical component for enterprise creation and job generation. It also seeks to promote a more globally-competitive industry, bringing local brands closer to the foreign market.

PFA is home to the country’s most trusted franchise brands, many of which have already gone international. The enduring vision is to position the Philippines as the “franchise hub of Asia.” Recently, it collaborated with other franchising associations and the Philippine Trade and Investment Centers for a franchise investment roadshow held in Dubai.

Franchise Asia Philippines is co-presented by Bank of the Philippine Islands (BPI) and PLDT Enterprise. For details about the event visit, or

Register online to get a free pass and come early, if you want to visit the Expo. For inquiries, contact the PFA Secretariat at (632) 687-0365 to 67 or email



  1. Ma.theresa Priela
    March 11, 2019 at 5:33 pm

    Aq ms.lhyzie gusto Kong i-franchise ung Potato Corner ska Sago perfect un this summer ????

  2. Love Compoc
    March 12, 2019 at 2:41 am

    True, need din natin n alam ang nature of business na papasukin. We need to know our target market. Ako as sahm, i dreamed of having my own business and bec i have limited knowledge when it comes to business or putting up one, franchising is the option. We need din kasi to be equipped with enough knowledge aside sa right amount of money needed to venture into a new business.
    Maganda eto para mas marami pang matutunan ang mga nais mag franchise, di kasi basta basta din ang franchising lalo lahat tayo gusto mag-boom and magkaroon ng profit.

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