Advocacy

Haier Philippines Upholding Social Responsibilities In Times Of Crisis

The year 2020 has been tough for Filipinos as countless calamities ravaged our communities and a current pandemic that has been affecting our way of life. Just recently, two devastating back-to-back Typhoons hit the country which affected hundreds of thousands of our kababayans in Luzon. On November 1, Super Typhoon Rolly, considered the strongest typhoon ever recorded in recent history struck the southern region of the Philippines, and an estimated two million Filipinos have been affected, many of whom lost their homes and livelihood. Less than two weeks after, Typhoon Ulysses resulted in extreme flooding in provinces, including Metro Manila and some parts of Central and Nothern Luzon, that previously devastated by Typhoon Rolly.

Haier Philippines on helping affected Filipino families

In the past months, we have witnessed how Filipinos worked together to provide support and aid to affected communities and families. One of the brands that have been constantly extending emergency relief efforts is Haier Philippines, a global home appliance brand. Haier has been responsive to the existing socio-economic issues extending hands to our Filipinos in times of crisis. Last January, Haier responded to the Mount Taal victims by visiting the area and providing clothes and food supplies for more than 200 families. Last May, the brand donated two Haier refrigerators to frontline workers who have been working tirelessly to fight the coronavirus pandemic. 

Haier Philippines & Alson’s staff during their relief operation in Brgy. Niño Jesus, Iriga City, Camarines Sur
Residents of Brgy. Guinobatan receives packages of love

Tulong Tulong, Sabay Sabay Tayong Aahon

Just recently, Haier Philippines, in partnership with its dealers Alsons & Willy & Sons, initiated “Tulong Tulong, Sabay Sabay Tayong Aahon,” a donation drive that aims to meet the immediate and urgent needs of the families affected in Brgy. Minto, Guinobatan, Albay, Brgy. Niño Jesus, Iriga City, Camarines Sur, Tabaco & Malinao Albay. During the 3-day relief activity last November 28 to 30, Haier distributed grocery and rice packs, Haier polo shirts, and umbrellas to over 650 families who are affected by Typhoon Ulysses.

 Of course, Bicolanos show discipline in receiving the love packages
More than 650 families in four Bicol areas receive packages of love from Haier, Alsons & Willy & Sons
“Tulong Tulong, Sabay Sabay Tayong Aahon” relief operation with Haier Philippines and Willy’s in Tabaco and Malinao, Albay

2020 might be a tough year for us, but seeing our fellow Filipinos and brands working together gives us hope amid these difficult times. Haier Philippines has always been at the forefront in helping Filipino communities during difficult times, proving that more than sales and profits, it is always essential to uphold empathy and social responsibilities. To know more about Haier, you may visit www.haier.com/ph and their official FB account facebook.com/Haier.Philippines.

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4 Comments

  1. Mellinia Joyce Dayego
    December 3, 2020 at 5:51 pm

    Ito po talaga ang dapat sinusuportahan na mga brand, hindi nakakalimot sa mga tao. Kahit anong taas ang naabot nila ay tumutulong pa rin sila lalo na sa mga nangangailangan at panahon ng sakuna. ❤️

  2. MA Del
    December 3, 2020 at 8:48 pm

    Salute Haier for always extending your helping hands.

  3. Antoniette Sanchez David
    December 3, 2020 at 11:26 pm

    Salamat Haier sa walanh sawang pag tulong sa mga taong nangangailangan ng tulong andyan ka para Suportahan sila lalo na sa panahon ng krisis

  4. Erica Sosing
    December 6, 2020 at 6:59 am

    At these trying times of our life maasahan po tlaga ang mga Pilipino sa pagtutulungan at pagkakaisa. And sobrang thankful sa Haier Phillipines in partnership with its dealer for initiate this kind of campaign to help our kababayans sobrang malaking tulong po eto sknila.😊 Sa ganitong paraan makakaahon po lahat tayo basta po tayo ay sama-sama. God bless everyone. 🙏❤️

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