Cebuana Lhuillier Insurance Brokers,through its family-focused insurance program PamilyaCare Plus, recently extended a ₱2 million benefit to Elsie, a freelance businesswoman who is navigating a time of personal loss.
The awarding was held at the CLH Malibay 1 branch as part of the company’s Kumustahan Initiative, which ensures that beneficiaries are personally assisted and supported during the claims process. For Elsie, the financial support meant more than just numbers on a check—it was a lifeline that would help secure her child’s education and her family’s future after the untimely passing of her husband in a work-related accident.
Grateful for the assistance, Elsie encouraged others to see insurance as a vital part of family preparedness. Her own experience, she said, proved how having the right protection in place can ease the weight of tragedy by providing both financial relief and peace of mind.
Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, emphasized the company’s commitment to standing with clients in moments like this. “This moment reflects the very purpose of PamilyaCare Plus—to be there when our clients need us most. We provide not just financial support, but compassion and the reassurance that they are not alone,” he said.
PamilyaCare Plus is Cebuana Lhuillier insurance Broker’s flagship insurance product, created to give Filipino families a safety net during emergencies, accidents, or unexpected loss. It provides comprehensive coverage and a client-centered claims process designed to deliver timely financial assistance. Complementing this is the Kumustahan Initiative, a program that goes beyond a standard payout by offering personalized care, empathy, and guidance to beneficiaries as they navigate difficult times.
By extending meaningful assistance in moments like Elsie’s, Cebuana Lhuillier Insurance Brokers reaffirms its mission of empowering Filipino families through accessible, reliable, and compassionate financial services.