In Store Robotic Displays: How FMCG Brands Launched The Most Disruptive Innovation In Trade Marketing During This Pandemic
Brands have depended on the same-old in-store marketing and visual merchandising to enhance engagement and sales strategies for decades: cardboards, shelf stoppers, sampling initiatives, and price discounts.
So, naturally, there is a strong desire for upgrading the shopping experience within physical stores, as customer behavior changes at a rapid pace.
Then enter the pandemic and everything about what we know was thrown under the bus!
Consumers only visited groceries that follow appropriate health safety protocols, decreased their shopping time, and prioritized only the essential categories.
Fast-moving consumer goods (FMCG) brands faced obstacles in trade marketing, such as how to announce brand promotional offers and perform activations inside the store.
So, given how shoppers refuse to engage with human promoters due to Covid risks and some stores banning promoters altogether, we offered the In-Store Robotic Display (RD).
Youthopia’s robotic display solution is the ideal program for brands to achieve their goals specifically in driving awareness and trial for newly introduced products to the market – may it be new flavors, new scents, or new variants, and ultimately conversion for new products.
Youthopia pioneered Tokinomo here in the Philippines, a shelf advertising robotic display that highlights products and allows for a completely new sort of brand communication at the point of sale.
One that has never been seen before!
The interactive approach used by Tokinomo is disruptive, memorable, and effective. Tokinomo creates things that talk, dance, move, or sing to market themselves! Imagine a robot advertising superstar!
Besides winning the trust of top FMCG brands all over the world, Tokinomo Robotic Display has won several international awards for being the best retail innovation and digital POP display solution.
The Holy Grail of In-store Marketing in this Dark Age
It was out of the question that the In-Store Robotic Display would cause market disruption, and since it will be the first in the Philippines, brands are more optimistic that it will result in growth for the participating brand.
The RD is simple to install inside the store and is affordable! And to prove this, more and more brands have tried it, counting Alaska Creamy Evap, Alaska Powdered Milk, Alaska Condensed Milk, Kellogg’s Choco Magic, Similac Gain School, Similac Tummy Care, UFC Soup, UFC Gravy, UFC Fun Chow, Wow Sarap and Locallyas its early users.
The supermarket aisles had grown silent the past year or so, as the country goes through a series of lockdowns.
This development is an opportunity for FMCG brands to set themselves apart from the competition through innovative solutions such as Robotic Displays. As a matter of fact, FMCG brands around the world are already using Robotic Displays with outstanding results in terms of shopper engagement, and sales.
In this time of pandemic where safety is the most important consideration of doing brand activations, the RD program will serve the purpose of human promoters. And we are here to see it for more years to come