Media Event

Intense Hydration With The New Cream Silk Hydra Fresh

The number one hair care brand in the Philippines introduced New Cream Silk Hydra Fresh because they know that modern Filipinas are all about looking and feeling their best wherever they are. Wherever they’re in the middle of the bustling metro, or at the beach under the extreme heat of the sun, their hair must always be on point. They need a product that not only intensely hydrate their locks, but also does not weigh them down, whatever destination they are in.

The new Cream Silk Hydra fresh is specially infused with Hydra-Collagen Technology that deeply hydrates every strand and locks in moisture to keep hair feeling fresh all day long. Its water-based and easy-rinse formula is designated to condition hair without the heavy and greasy feel. It is available in Fresh and Hydrated for oily and greasy hair. and Fresh and Bouncy for limp and flat hair.

Leading the campaign is the newest face of the brand, the reigning Miss Universe Catriona Gray. The quintessential modern Filipina, she is no stranger to going through intense situations, but instead of letting these overwhelm her, she has risen to the occasion and consistently shows her ultimate beauty on the world stage.

“We’re excited to introduce new Cream Silk Hydra Fresh Conditioners, with a light, fresh texture that leaves hair feeling hydrated without the greasy, sticky feelings. We’re also very happy to be launching this with Catriona Gray, as we believed she embodies the modern Filipina who strives to reach the top of whatever filed she’s in”, says Carlos Corrales, Cream Silk Philippines’ Senior Manager.

Experience a new level of intense hydration with an unbelievably light feel the NEW Cream Silk Hydra Fresh, the most #IntenseButLightCondionder yet.


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