Media Event

Ipanema presents the Perfect Pair with Gerald Anderson

13237744_10153527095076771_8898057632954925856_nThe summer season is not yet quite over as Ipanema – the fun, chic, and colorful Brazilian made sandals and flip flops – presented it newest collection in a romance-themed event dubbed the Ipanema Perfect Pair at the Trinoma Activity Center! 

Through an exciting fashion show, 3 chosen finalist – those who posted the best “selfeets” in the online Facebook promo – took the runaway to show off the distinct Ipanema summer styles: Sweet & Dainty, Sexy Chic, and Bold & Artsy! Adding more thrill and suspense, the participating girls picked a random Ipanema pair and modeled down the catwalk.

Each distinct Ipanema summer style was designed and is reflective of the different personas and tastes of Ipanema’s fun, fashionable wearers. “Ipanema knows that every wearer is unique,” shares ELRO Retail Corp. Head of Marketing Cecille Loretiz,  “That is why for their newest collection, they’ve introduced three cool and individual styles – all designed to match different, free spirited personalities  and identities.”

In addition, there were also a variety of booths, tailored for each Ipanema flipflop style, for the enjoyment of attendees: Nail Art & Foot Spa: DIY Flower Crown & Foot sticker tattoo and Make-up and Hair Styling.

Cool Ukelele artist led by Theobromine Band and Mang Pedring as well as Aia de Leo of Imago added to the summer romance feel.


And to top it all, the lucky winner of Ipanema Perfect Pair got the chance to spend an unforgettable kilig date with Gerald Anderson, one of the hottest young actors today, plus an exciting all-expense paid trip to the Shangri0La Mactan, Cebu!


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