Food & Drink, Media Event

King Cup Sardines Soon To Reign In Your Kitchen

Do you know that a single can of sardines is packed with high protein and is low in carbs? Sardines are often called the healthiest fish and they are certainly one of the most budget friendly. It is also a good source of calcium, iron and omega 3 fatty acids. That is why the American Heart Association recommends adding fatty fish to your diet at least twice a weak to help lower cholesterol levels and improve your heart’s health.  

Specially created for mass market consumption, King Cup Sardines are made from fresh tam ban fish cooked in tomato sauce with just the right amount of spices. Deliciously flavorful, King Cup Sardines has a firm, meaty texture rarely found in regular sardines.

King Cup is just one of the many brands under Permex Producer and Exporter Corporation which has been around for more than 30 years. Hailing from the biggest sardine-making city in the country, Permex operates in Zamboanga, which is considered one of the biggest and efficient tuna and sardines processing plants in the country. They employ about 1500 workers and with rated capacity to process 70 metric tons of tuna and 150 metric tons of sardines per day.

“Permex takes pride in being the only Philippine fish cannery to attain a ‘Double Triple A’ rating by the Department of Fisheries and Oceans of Canada in 1991. This rare distinction has allowed the company to continue and enjoy preferential status of its products in Canada after passing the Canadian Food Inspection Agency’s rigid quality management program. The company was also awarded in 1991 with the Golden Shell Award for Excellence in Export, the first fish cannery to be a recipient of this prestigious award from the Department of Trade and Industry and the Center for International Trade and Expositions and Missions”, said Eugene Yap, Chief Finance Officer.

Last June 26, 2018 at Luxent Hotel in Quezon City, Hari ng Primetime Mr. Coco Martin renewed his contract as a King Cup brand ambassador – “Hari ng Sarap, Hari ng Sardinas”.

“Isang malaking kasiyan sa akin na maging King Cup Sardine’s brand ambassador dahil naniniwala ako sa kalidad ng produktong ito. Naalala ko, bata pa lang ako, excited talaga ako umuwi sa lola ko – at ang paborito kong ginisang sardinas na hinahanda nya. Simple lang pero mapapauwi ka talaga sa lasa at sarap!” Coco excitedly shared.



  1. Angelie Namindang
    July 7, 2018 at 7:49 am

    Yay!!! Sarap naman po talaga ng King cup sardines… Very affordable pa at mabibili sa mga groceries store at sari sari store.. The best!!

  2. Rojean mae lamsin
    July 7, 2018 at 8:48 am

    I haven’t tried this one, but it look yummy so would definitely try some!

  3. Paul Lamsin
    July 7, 2018 at 9:03 am

    Sarap nyan igisa sa pechay, sotanghon o kaya kamatis

  4. Roselyn Jose
    July 7, 2018 at 10:21 am

    Infairness, masarap itong king cup ang affordable pa

  5. Babeth arcede
    July 7, 2018 at 10:32 am

    Natry nga po namin, masarap sya. Sahog man or ilagay lang sa ibabaw ng kanin panalo,

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