11:11 is one of my favorite day of the year because a most of the online shop are having their 11:11 sale. This year, Lazada Philippines goes all out with brand partnerships, limited edition offers and exciting new in-app activities and games to redeem rewards.
The country’s #1 eCommerce platform kicked-off its biggest one-day sale of the year, 11:11, with local event The World of Lazada, teasing the first-ever live interactive countdown concert show in the country. Lazada’s 11:11 Super Show will be broadcast on ABS-CBN and live streamed on the Lazada app, on November 10. The show will be hosted by the country’s top stars, Vice Ganda, Billy Crawford, Karylle and Mimiyuuuh, with performances from James Reid, Maja Salvador, Mayward and many more.
With more than Php 11 Million vouchers and 11 Million product offerings and massive deals and discounts, in-the-known savvy shoppers can look forward to only the best from each of their favorite product categories such as “Women and Men’s Fashion”, “Health and Beauty.” “Sports and Outdoors”. “Toys, Babies and Kids,” “Home and Living.” and “Electronics”.
Lazada’s 11:11 provides brands and sellers more ways to reach consumers through new formats and channels. New in-app game LazCity Wonderland enables consumers to build and explore a virtual city of LazMall brands with special brand vouchers. Moreover, in-app facial recognition game Mo-ji Go will make it even more fun to win exciting vouchers when you play during 11:11. Users just need to match facial expressions to win coins that can be converted to vouchers. In introducing new games, consumers are promised an engaging shopping experience where redeeming rewards are easier than ever to achieve.
“As the first eCommerce player to bring the shopping festival concept to Southeast Asia, we continue to break new ground and accelerate the region’s progress in eCommerce. We are proud to see that Lazada has made 11:11 one of the key industry growth drivers in Southeast Asia, changing the way people shop and the way sellers do business. Our Group has been experiencing 100 percent year-on-year order growth in the past four quarters and with more than 50 milliion annual active consymers on oyr platform. I am sure this 11:11’s growth will be anoher record-breaker. It is already better and bolder – it may well be the biggest too!”. – Philippine’s Chief Executive Officer, Ray Alimurung.
The World of Lazada brought to life the latest shopping innovations, together with products from the bestselling categories to create a truly immersive, seamless and entertaining shopping experience.
“Beyond just a shopping platform, Lazada aims to be a lifestyle destination. For us, that means having the best selection of brands and deals and creating the most engaging shopper experience. For 11:11, we’re pioneering innovation even further with new interactive shoppertaintment features and exciting games”. – Neil Trinidad, Chief Marketing Officer.
The event kicked off with a tech-infused interactive fashion show where models and KOLs strutted down the catwalk showcasing best-selling fashion brands from Lazada. Delighted audience members were able to use the Lazada Image Scan on select items as part of their purchasable #OOTD (Outfit-Of-The-Day) goal outfits and add to cart using the new image scan feature within the Lazada App. Participants were also able to take part in makeup GRWM (Get-Ready-With-Me) masterclass in which Lazada’s AR Technology – Magic Mirror – was featured. This is a brand partnership with L’Oreal.
Lazada also shared their latest innovation in shoppertaintment with Guess It!, a 4-hour interactive live stream in-app game show that aired across six markets on November 4. The set a new live streaming record for Southeast Asia, with more than 1.1 million views. In the Philippines alone. Hosted by Sam YG, it featured Mimiyuuuh, David Guison, Bangs Garcia and Kimpoy Feliciano who competed to answer fun trivia questions and guess the price of select items. Mimiyuuuh emerged as the Guess It Queen. The game show allowed online shoppers to participate through interactive questions, special vouchers and a list of the Must-buy items that they could add to cart.
Enjoy discounts of up to 95% off all throughout the day, 11M+ of vouchers up for grabs from your local and international brands and sellers. Don’t forget to set your alarms at 12 midnight as the biggest discounts will come your way from 12mn-2am and 12pm-2pm.
Adding to the brand’s already strong portfolio of thousands of local and international brands, this year has brought even bigger Brand Mega Offers from partners.
Get your heart beats with Lazada’s biggest 11:11 super sale this year and enjoy the most entertaining shopping experience, the best deals and biggest discounts. To know more about Lazada 11:11, visit Lazada.com.ph, facenook.com/LazadaPhilippines and instagram.com/lazadaPH.