Media Event

Lee Kum Kee: The 3 Secrets To Level Up Sarap

Lee Kum Kee has become an international household name and a symbol of quality and trust, spicing up Filipinos’ kitchens with its celebrated sauces and condiments for over 130 years. Last February 26, 2019, Lee Kum Kee is delighted to announce celebrity mom Ms. Karla Estrada as its ambassador, and reveals its three secret products – Lee Kum Kee Panda Brand Oyster Sauce, Lee Kum Kee Premium Soy Sauce and Lee Kum Kee Sesame Oil – to level up the sarap of Filipino cooking.

“Filipinos have an innate love for cooking, whether it is trying out a new fusion restaurant or cooking up traditional, well-loved dishes at home,” said Mr. Ryan, Esguerra Cruz, Business Manager of Lee Kum Kee Philippines. “We believe that Ms. Karla Estrada perfectly embodies this love for cooking, especially as a mom who whips up dishes for her family every day and bond over sumptuous food.”

At the campaign launch event at Seafood City, Venice Grand Canal Mall in Taguig, Ms. Estrada shared the cooking secrets for her loved ones. Together with the acclaimed Chef John Flores, they transformed a traditional Pancit Canton into something more flavorful using the three secret sauces of Lee Kum Kee.

“I love cooking. It is a way for me to express my love for my family,” said Ms. Estrada. “Whether it is a dish for a special occasion or even for an everyday meal, I make sure to always use the best ingredients for my cooking. Lee Kum Kee is really my secret ingredient to level up the sarap in my cooking. It allows me to bring out those balanced taste and authentic flavors that I want for my dishes. My family loves it so much! And when they are happy with my cooking, I am happy too!”

As the world’s number one oyster sauce brand for 11 consecutive years, Lee Kum Kee Panda Brand Oyster Sauce is an all-purpose seasoning sauce, perfect for dipping, marinating, stir-frying or as a sauce base. Using selected fresh oyster extracts, the Oyster Sauce adds a flavorful taste to every day Filipino dishes.

Made from premium non-GMO whole soybeans and wheat flour naturally brewed using traditional methods, Lee Kum Kee Premium Soy Sauce has a rich flavor, color and aroma that will delicately enhance any dish by giving it a natural umami taste.

Prepared using the finest roasted sesame seeds, Lee Kum Kee Sesame Oil is carefully processed to retain the strong sesame flavor and aroma. As the country’s #1 sesame oil for 2018 in terms of volume according to a study by Nielsen*, Lee Kum Kee Sesame Oil easily accentuates any food’s overall taste even by just adding a few dashes.

Lee Kum Kee products are widely available in leading supermarkets, grocery stores and sari-sari stores nationwide.

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5 Comments

  1. Jennifer Londe
    March 4, 2019 at 9:39 am

    Wow lee kum kee new ambassador mother Queen Karla Estrada..Ang sarap nitong pang sarsa sa ulam..

  2. Ma.theresa Priela
    March 4, 2019 at 5:44 pm

    Sana ma try ko din Ito 😍😍😍❣️❣️❣️ sarap nyan sa FRIED RICE😍😍😍😍❣️😚💗

  3. Annabelle Sinogbuhan
    March 5, 2019 at 8:33 pm

    Wow Lee Kum Kee ma try ko nga ito para Lalong sumarap ang mga inihanda ko para sa family ko thanks po Mam Carla Estrada sa Pag share ng secrets mo and thank you din Mam Lhyzie 😊💖😍

  4. Love Compoc
    March 6, 2019 at 1:37 am

    Yay super love the Lee Kum Kee products kahit dati pa esp the oyster sauce kasi meron kaming dish na fave at ung recipes is from my Ate who works as a manager kaya paborito namin talaga kapag may occasion etong Lee Kum Kee talaga ang #1 choice namin. And i am currently inlove sa aroma ng sesame oil 👏 I had the chance to try all the products of Lee Kum Kee when I won from their previous giveaways and they will send the gift to a tagged friend and i tagged my cousin/couple❤️ Able to watch the live too. Thanks Mother Queen 👏

  5. Queenie Mance
    March 14, 2019 at 3:32 pm

    Gusto ko matry ito Lee Kum Kee mas sasarap daw lutuin mo pag gumamit ka nito 😍❤️

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