LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value ofĀ Lifeās GoodĀ with a more dynamic and youthful look across all physical and digital customer touch points.
In the companyās new Brand Communication Guidelines shared with employees all around the world, LG outlined the new direction for the brand to be loved by customers across countries and generations, including Generation Z, and ultimately establish itself as an iconic brand. The Brand Communication Guidelines reiterate LGās core values of āUncompromising Customer Experience,ā āHuman-centered Innovationā and āWarmth to Power a Smile.ā
The brand slogan, Lifeās Good, encompasses the message of how the company enables its customers to enjoy a quality life and indulge in precious moments via LG products, services and communication. And, as the brand mission, the company has pursued Innovation for a Better Life, contributing to the shaping of a better life and future for the planet.
The newly established brand direction includes a revamp of LGās visual identity, reinterpreting the existing warmth and sense of togetherness of the brand. The company aims to boost interaction with more customers through a new visual identity that adds vitality and interactive elements while putting a new spin on the existing brand image.
In the digital space, the companyās symbol will come to life, engaging customers with a new level of expressiveness. The brand symbol, composed of the letters āLā and āG,ā can perform eight unique motions, including nodding, spinning and winking. With its new capabilities, the brand symbol can greet customers with a friendly smile or move along with background music on digital platforms in a variety of witty ways.
In addition to its signature LG Red color, the company will be using the more energetic LG Active Red across all customer contact points. Also, various gradient elements in LG Active Red, white and black were also introduced, offering variety as they can be applied according to the unique characteristic of each product or service.
The company also designed a new typeface for its Lifeās Good brand slogan, which will be used more widely as a brand asset in product packaging. Cleverly integrated into the typeface are shapes inspired by various LG products.
LGās new brand strategy not only strengthens the companyās unique identity, but signals its willingness and capacity to evolve with generations, along with its unmatched commitment to innovating customer experiences all around the globe. The company plans to utilize its one-of-a-kind brand asset at all customer contact points globally throughout the year.
āHaving a strong, consistent brand strategy enables us to better communicate our value proposition and unique identity, which harmonically blends innovation and warmth,ā said William Cho, CEO of LG Electronics. āImplementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers transcending generations and locations.ā
For more details, follow @LGPhilippines on Facebook and @LGPhilippines on Instagram. LG products are available in all authorized dealers nationwide both in-store and online. Visit lg.com/ph for a complete list of our retail partners. You can also visit LG’s Official Flagship Stores in Lazada and Shopee.
So nice naman ng brand identity ng LG.The best din talaga ang mga LG products,quality.
Wow amazing naman po š„°š„°
This is awesome nice talaga Ng LG
Wow! That’s awesome! š The best talaga ang LG product. High quality and highly recommended! šÆ
Iba talaga ang quality ng LG . Super ganda
Maganda talaga ang brand na LG, super nice po nito.
Wow ang ganda talaga ng quality ng LG kaya super tagal na sa market.
Indeed An Iconic Brand ā¤ļø Iba din talaga ang strategy ni LG, ang galing šš„°