Media Event

Love. Wear. Wash. Repeat With Comfort Care

Laundry may not be most people’s favorite chore, but it is certainly one of the most satisfying to complete. Few feelings are better than having fresh, clean clothing to wear or linens to sleep on. Part of securing your  successful completion of this chore is choosing a detergent that will leave your clothing vibrant, stain-free, and smelling fresh.

Yes, it does matter which laundry detergent you buy. With so many choices on the market, you’re sure to find a laundry detergent that fits your budget and meets your laundry cleaning needs as well as your family’s preference of fragrance and environmental responsibility.

Last week, we saw some of Manila’s most fashionable like Sarah Lahbati, Janine Gutierrez, Rajo Laurel, Daryl Chang and Laureen Uy posting about how they can now confidently wear and style their favorite pieces over and over. Clothes are made to be worn and not kept in one’s closets to save for special occasions, after all.

For its launch, the newest fabric care brand in the Unilever portfolio created The Comfort Care Lounge. Here, the most fashionable celebrities, stylists and media dropped by the interactive studio to learn more about how Comfort Care Detergent fights the five signs of clothes aging: color fading, shape loss, bobbling, yellowness, and roughness. There were five studios to represent each of the five signs of clothes aging that served as IG-worthy content hubs and housed their respective demos. Attendees were even able to magnify different fabric swatches to prove Comfort’s efficacy through Fabric Analyzers.

Aside from its unique formulation, Comfort has proven to be a game-changer in the category with its youthful tonality and refreshing brand purpose.

“Comfort is rooted in its purpose of bringing positivity to the world through the power of clothes. It offers  a full range of products that spans Fabric Cleaning (powder and liquid) to Fabric Conditioning to deliver the best clothes outcome and give the wearer confidence. Fabric care used to be all about stain removal. But our consumers today demand so much more from their fabric care products. They want to restore that ‘love at first wear feeling’, keeping colors vibrant, and clothes free from shape loss, roughness and the signs of usual wear and tear that come with frequent laundering. Comfort is definitely what they are looking for.”, says Anne Marianne Tan, Unilever Brand Manager for Premium Laundry.

The Comfort range is powered by two of the most superior technologies ever seen in the category.

Advance Anti-Aging Technology

It prevents clothes from aging by caring for every fiber in clothing. It also prevents signs of wear out: pilling/bobbling (himulmol). In addition, it prevents ash residue that gets deposited into the fabric, which affects color vibrancy.

Advance Triple Care Technology

It enhances the beauty of clothes, protecting them from color fading, fiber pilling (himulmol), and shape loss, ensuring smoother and softer-feels clothes.

When used together, Comfort’s Fabric cleaning products prevent clothes aging, while Comfort’s Fabric conditioning products maintain or bring clothes close to their original state.

Comfort is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray, and in two variants: Glamour Care and Casual Care.

Follow @comfortphilippines on Instagram to learn more about how Comfort protects clothes fibers to fight the 5 signs of clothes aging. Comfort is now available in all leading supermarkets nationwide and online through Lazada and Shopee.

5 Comments

5 Comments

  1. julie tagum olleres
    July 18, 2019 at 10:29 am

    gusto ko ma try to mukang mganda e nkaka fresh sa damit heheh

  2. Melanie Samano
    July 18, 2019 at 10:53 am

    No matter what color my clothes are, I don’t need to worry that it will soon gonna fade because Comfort Care Detergent and Comfort Fabric Conditioner got our clothes covered. Maganda sya. Mabango. Mabula. Yung detergent nya parang may fabcon nang kasama.🧥👖🥼👗👔👚👕
    ⠀⠀⠀⠀⠀⠀⠀⠀⠀

  3. Monjj seliva
    July 18, 2019 at 11:34 pm

    Wow nice po Mam good choice…

  4. revelmartinez
    July 19, 2019 at 1:43 am

    sa Saturday “Laba Day” nasusubukan ko na ang bango at lambot na hatid ng comfort. ano pong mas mabango? pink o blue?

  5. Ma.Catherine Matugas
    July 19, 2019 at 1:53 am

    Wow must try this for sure sobrang bango nya nothing to worry na pagdating sa labahan 👏👏

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