Cream Silk, the number 1 hair care brand in the Philippines, has always championed the empowerment of the Filipina, as the brand believes there is no limit to what she can achieve. Through the years, Cream Silk has represented the Filipina to be at her ultimate. With its range of expert products, the brand has empowered FIlipina to go beyond just basic hair care to an elevated standard of beauty and achievement.
Today, more and more Filipinas believe that there’s no better time to be a woman, especially in terms of achieving greater things and advancing in their careers. But despite this, a brand survey found that 7 out of 10 Filipinas are still settling – unfulfilled with where they are professionally, feeling like they can do more than what they are doing now. However, they refuse to go further due to self-doubt and lack of means and opportunities.
Cream Silk, wants to change this and inspire the Filipinas to never settle, to always strive for greatness because there is no dream too big for her. To do this, Cream Silk launched its brand purpose campaign #ConditionedForGreater through a film featuring outstanding Filipinas who have gone from good to great; Miss Universe winners Pia Wurtzbach and Catriona Gray, award-winning entertainer Nadine Lustre, actress and artist Heart Evangelista, among others. These women serves as role models for all Filipinas to continue to work har and strive for greater things, no matter what path they take.
To reach more Filipinas and provide them with access to more opportunities, Cream Silk partnered with Edukasyon.ph, the largest education technology platform in the Philippines, to launch an online academy powdered by learning platforms Google Digital Garage and Kadenze. This learning hub offers 15 free online courses for aspiring businesswomen, creatives and storytellers, curated by industry experts and renowned universities from all over the word. By signing up online for courses on a wide range of topics, including entrepreneurship, videography, data Analytics and public speaking, Filipinas now have access to world-class tools to take the next step to greatness in the field that they desire.
Through these, Cream Silk continues to champion the potential within every Filipina. She is done with good; she is #ConditionedForGreater. Visit www.CreamSilk.com.ph to learn more about taking the next step to greatness.