ORLY: Building Generations Of Beauty And Style
Last February 19, 2019, I was invited to an all-white afternoon tea party at the Marco Polo, Hotel for Orly’s newest innovation, the Orly Gel FX Builder in a Bottle was launched. The product is an effortless, all-in-one, brush-on builder application that offers flawless and more natural looking nail extensions.
It is also a beauty dialogue featuring three Filipina women who have led significant contributions in their respective fields; Doctor Geraldine Zamora, whose strength and resolve to help her patients is known in the field of Rheumatology and Internal Medicine; Journalist Margaux Salcedo, with her crystal-clear narrative of events and places in her weekly column; and compleat Actor Pink Amador whose talent is well-known globally, were invited to join Orly International President for Sales, Nadia Deering, in discussing the importance of women helping other women thrive in their particular areas of expertise.
The event emphasized the need for everyone to look closely at their own uniqueness, especially in the this era where one is gauged by the optics of social media, and celebrate distinctiveness to promote a kinder and a more loving look of oneself and others.
Elsbeth Schutz, Orly Ambassador, was also present to train professional nail technicians who will be the primary users of the new product. “For over forty years, we have delivered quality without compromise at great value and we’d like to keep that streak going with the Builder that hopes to disrupt all the nail care offerings of today. Compared to Acrylic or Hard/Soft Gel, the Builder allows for an easier application, has flexible strength that eliminates painful cracking, and follows a fuss-free soak-off removal that actually protects your natural nails and allows them to grow”, she said.
Deering gave a style report on nail care trends and top polish colors this 2019, with the nude tones getting a shimmer and glitter upgrade the bolder colors of Vibrant Reds and Aqua Blues being a staple of everyone’s Summer wardrobe. Light Coral and Iridescent Pearl also make its usual rounds, renewing a fresh take on a new season.
ORLY has built its heritage on leading through innovation and their continuous effort in reinventing the game puts them at the building beauty and style for generations to come.