Media Event

Pink Ribbon Day In Celebration Of The Breast Cancer Awareness Month

When it comes to breast cancer incidences in Asia, Philippines tops the list with one in every 13 Filipinas at risk of getting it in her lifetime.  Because of that, the need to inform and educate women has become vital. This is why SM Cares, the Corporate Social Responsibility arm of SM Prime Holdings, is persistent in spreading awareness on breast cancer through Pink Ribbon Day.

Organized by SM Cares in partnership with the Philippine Breast Cancer Society (PBCS) and SM City North EDSA, this year’s Pink Ribbon Day is held in celebration of the Breast Cancer Awareness Month, with a total of 1000 attendees comprising of different women’s groups, doctors and advocates, the project aims to encourage women to have their breasts examined for early detection and early intervention.

The event was held at the Skydome of SM City North EDSA, where free clinical breast examinations took place. Pink Ribbon Day also featured a Zumba session led by Regine Tolentino, inspirational stories from celebrity breast cancer survivors and advocates Maritoni Fernandez, Alya Honasan, and Toni Abad, as well as talks conducted by the Philippine Breast Cancer Society on how to detect and protect women against the risk of breast cancer.

“Coming from the success of last year’s Pink Ribbon Day, this year’s celebration continues to promote awareness, early detection, and early intervention to help fight breast cancer among women. We at SM Cares make it our duty to reach out and empower Filipinas all over the country. Breast cancer is a fight that can be won with early detection, prayers, and support of family and friends,” said Berna Velasco, SM Cares Program on Women and Breastfeeding program director.

As a division that supports communities, SM Cares makes it a point to help support women in communities where SM Supermalls are present. Breastfeeding stations across all SM Supermalls nationwide are provided as part of its program to allow mothers the convenience and freedom in nourishing their babies. Last August, Breastfeeding Pinays and DOH joined in the annual “Hakab Na!” simultaneous breastfeeding event at SMX, attended by over 6,000 mothers, children, family members and advocacy supporters.

Through Pink Ribbon Day, SM Cares looks forward to serving women in the community by promoting regular breast examinations for early detection and a healthy lifestyle.

To know more about SM Cares, please visit or email



  1. divine labbuanan-cabral
    October 9, 2018 at 4:39 pm

    Nakaka amaze naman po itong programang kagaya nito?? nakakaproud❤️❤️❤️

  2. Maria Catherine Matugas
    October 9, 2018 at 4:49 pm

    Yes mahalaga taLaga ung pink ribbon day .. Mas maganda alagaan ung breast specially pag breadtfeeding ka sa baby mo . Magandang mag pa check up at para maiwasan ang breast cancer ..

  3. Aila Garcia
    October 9, 2018 at 6:07 pm

    nice program SM! Maganda po ang gnitong programa para aming mga kababaihan, para mas maaga maiwasan ang breast cancer! Thank you

  4. Cielo Jonna
    October 9, 2018 at 7:18 pm

    Dapat talaga maging aware tayo sa sakit dapat ugaliin nating magpacheck-up. Hays katakot tuloy 🙁

  5. Srella Sesuca
    October 10, 2018 at 4:06 pm

    Alam kong yearly meron kayong ganito,sana mas madami pang mga babae ang mahikayat na makinig at alamin ang kanilang sarili dahil kapakanan nila ito. Sabi nga di ba na health is wealth. Wag balewalain ang ating kalusugan at sa bandang huli ang laging pag sisisihan

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