Media Event

Puratos Philippines Celebrated Its 30th Year

Gone are the days when you can just write, “add just enough flour to thicken.” You need to spell out how much flour to add. You can’t say “sauté this” or “sear that,” because most people don’t know exactly what that means. The truth is, more and more people are now growing up without really knowing the basics of cooking and baking. 

Baking bread is a lot easier than it seems; while it’s certainly possible to get deep into the scientific reasons for why certain breads end up certain ways, it’s also possible to have a delicious, homemade loaf without worrying about the whys.

Last October 24, 2018, Puratos Philippines celebrated its 30th Company Anniversary through an exhibition at SMX Aura in SM Aura Premier. Puratos is an international group, which offers a full range of innovative products and application expertise for artisans, industry, retailers and food service customers in the bakery, patisserie and chocolate sectors. There were 800 registered guests from different baking industry professionals and there are six different booths. Everyone enjoyed and learned a lot from the exhibit.

Puratos Philippines continues to be the Filipino baker’s reliable partner in innovation. Over the years, Puratos has helped bakers, patissiers and chocolatiers across the country to be successful with their business. Through seminars and demonstrations being conducted regularly in Metro Manila and in major provinces, the Filipino bakers are kept informed of the latest solutions and trends in the baking industry.

Puratos’ worldwide presence allows a constant exchange among its demonstrators, salesmen, marketing, and research & development people which enables them to share best practices, update recipes, apply new techniques and create new concepts.

Most often, Puratos professionals are sent abroad to be trained in their respective fields. The company invests in its people, they consider them as their most valuable asset. The diversity of its people is one of the company’s greatest strengths. But it is by believing in the same values that Puratos can truly deliver the best for their customers. As reliable partners, Puratos believes in team spirit, ethics and quality as essential parts of the way business is conducted. To provide innovation, Puratos believes in passion to help customers, courage to seize opportunities and vision to build on experience and to search eagerly for new horizons. All this with the aim of helping customers prepare for an ever-changing future.

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