SARSAYA Explores PH Flavors, Intros New TVC Starring Coco Martin
Last July 5, 2018 at Las Casas Filipinas De Acuzar in Quezon City, Sarasaya Oyster Sauce celebrated its successful entry in market and launched its second TV commercial with brand endorser SARSAYA Explores PH Flavors, Intros New TVC Starring Coco Martin at a Filipiniana-themed event dubbed as Exploring Local Flavors with Sarsaya.
Invited media quest were treated to an exclusive #kaSARSAYAn Filipino Food Walking Tour featuring local street food and carinderia favorites within the storied walls of Las Casas. Award-winning food writer Ige Ramos, who also serves as president of the Culinary Historians of the Philippines, led the group as food tour captain.
Participants were able to sample fishballs, squidballs, traditional pancit habhab served on banana leaves, and carinderia-style adobo complemented by Sarsaya Oyster Sauce.
Concentrated from real oysters and specially made to suit Filipino taste and preference, Senior Brand Assistant Rhenz Villanueva shared that “Sarsaya has reached the number three spot in the oyster sauce category within only one year of being in the market.”
Primetime King and Sarsaya ambassador Coco charmed media friends when he shared stories from the set of his most recent brand commercial. In it, Coco happily chimes the catchy jingles, “Lasang Oyster na Oyster, Sarsaya!”
When asked what his take on the success of Sarsaya being 3rd leading brand, he shared, “Siyempre po masayang-masasya ako. Nakaka-proud na sabihin na ang pagtitiwala ng Ajinomot sa akin bilang endorser ng kanilang bagong productong Sarsaya ay nagbunga ng maganda, at naging positibo ang pangtanggap ng mga mamimili rito.”
For Coco’s new Sarsaya commercial and other updates, like www.facebook.com/CookmunitybyAjinomotoPH and visit www.ajinomoto.com.ph.