SM Bears Of Joy 2020: Honoring Frontliners

SM Bears of Joy is an annual project of SM Cares, SM Supermalls and Toy Kingdom to encourage shoppers to share the holiday seasons’ joy with the children in need.  This year, SM Cares honors the bravery and selflessness of the frontliners with the special Bears of Joy — Kit the Doctor, Heart the Nurse, Ace the Soldier and Max the Police. 

These cute and cuddly Bears of Joy can be purchased at all SM Supermalls nationwide, online stores of Toy Kingdom and The SM Store.  For only 200Php, you will get to purchase 2 Bears of Joy, one for you to keep and one for the mall’s partner beneficiary.  With this campaign, shoppers will have the opportunity to share and put a smile on the faces of children in need while commemorating our courageous frontliners during this pandemic.

For SM City Taytay, you can find the Bears of Joy booth near the entrance of the SM Store at the Ground level of Building A.

SM City Marikina’s Bears of Joy booth is located at the right side of the Main Entrance beside the carpark cashier.

For SM City East Ortigas, you can find the Bears of Joy booth at the Main Atrium near the Christmas centerpiece.

SM Bears of Joy project runs from Nov. 4 – Dec 25, 2020 in time for this season of caring and sharing.

SM Cares is the corporate social responsibility arm of SM Supermalls which handles initiatives to support communities, promote social inclusion and care for the environment.  SM Cares’ advocacies ibclude programs on Persons with Disabilities, Environment, Women and Breastfeeding Mothers, Senior Citizens, and Children and Youth.



  1. Erica Sosing
    December 14, 2020 at 2:37 pm

    Wow this is a nice project of SM cares, SM Supermalls and Toy Kingdom. Ang cute pa ng mga bears mommy at makakatulong pa po tayo sa mga Bata at sa ating mga Frontliners. For sure magiging masaya po ang makatanggap neto. 😊

  2. Yanpaladquisol
    December 14, 2020 at 3:28 pm

    Nice ng campaign nakabili ka na ng cute na bear para sa anak mo at para sa ibang bata. Mapapasaya na ang Pasko nila ❤️

  3. Antoniette Sanchez David
    December 14, 2020 at 5:31 pm

    Ang ganda ng mga teddy bear isang paalala sa pagiging bayani ng ating mga Frontliners

  4. anarose lucero
    December 14, 2020 at 8:06 pm

    such a heartful campaign,nagkaroon kana ng cute na cute ba bears sa affordable na halaga,nakapag pangiti pa tayo sa mga frontliners na benefeciary nila this year.❤️salute to SM cares,SM supermalls and Toy Kingdom

  5. Jeng Manalo
    December 19, 2020 at 1:00 am

    Isa sa mga nakakamiss pag ganitong seasons yung seasons of sharing, we always avail bears from SM cares yearly ,salute to all the brave frontliners

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