Media Event

Sm Woman The Pink Esacape

We all know that October is Breast Cancer Awareness Month across the world. And since Prevention is always better than cure, SM Woman advocates Breast Cancer Awareness month by celebrating women of different life journeys with self-care talks, fashion and beauty workshops and a much-awaited fashion show.

Last October 27, 2019, SM Woman held a one day event entitled “Pink Escape” with an educational and fun-filled afternoon in store: from educational talks that give light about Breast Cancer, to inspirational stories from celebrities and real individuals, to lighthearted fashion workshops and beauty seminars that inspire hope and encouragement for women.

Women in their breast cancer journey might tend to feel unmotivated to care about fashion and makeup-but it’s a great tool to boost their confidence as they go through their experience. Throughout the afternoon, interactive stations was available for women to enjoy.

Truth its, every woman needs to be educated about breast cancer, it’s a necessary step towards self-love and a healthier life. Experience the love with breast cancer-related talks and activities were prepared for women in attendance: educational talks on breast cancer prevention, detection and awareness, while a talk on healthy eating will that surely give women nutritious yet delicious recipe ideas for a more balanced lifestyle. Thanks to Sabrina, a cup sewing station was also available for free and guests was taught on how to sew cups that will be donated to breast cancer survivors.

It’s a heartwarming to know that many women are on the same journey to health and healing – so hear celebrities and personalities such as Diana Menezes as they share their own journey as breast cancer survivors, with inspiring stories that aim to spark hope and inspiration for all women with their unique journeys, whether health-related or otherwise.

Finally, attendees also enjoyed discounts and treats from participating brands in the venue and special cocktails by awesome chefs at Sexy Chef!

All mall goers and their loved ones was encouraged to attend because entrance was free. Sm Woman unties with all companies, non-profits groups, health organizations and individuals who continually raise Breast Cancer Awareness every October.



  1. Rojean mae Lamsin
    November 1, 2019 at 10:39 pm

    Wow thanks to sm for this kind of advocacy na marami ang matututo at magiging aware about breast cancer.

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