There’s no denying that Filipino’s lifestyle, habits and consumption patterns have radically changed after six months into the community quarantine due to coronavirus disease 2019 (COVID-19). As we are compelled to stay at home, we have relied more on deliveries for food, online shopping, and other essentials – posing additional environmental challenges because of our increased municipal solid waste (MSW) and hazardous waste.
Even before the pandemic, the Philippines has been navigating through overwhelming volume of waste. According to a 2015 report by the Ocean Conservancy and McKinsey Center for Business and Environment, the Philippines ranks third among the world’s highest contributors to the global marine plastic pollution problem.
But were you aware that household waste contribute to the biggest chunk of solid wastes in the country? The National Solid Waste Management Status Report 2008 – 2014 of the Department of Environment and Natural Resources (DENR) showed that residential waste constitutes the bulk of MSW (56.7 percent), followed by commercial sources and public or private markets (27.1 percent).
Now, the biggest challenge is for us to break old habits and adopt a more sustainable lifestyle. Through its business activities, Ajinomoto Philippines Corporation (APC) has always been committed in engaging in initiatives that solve social issues which include global sustainability. With environment educational campaign dubbed as #SustainAbilidad, APC aims to aid consumers to incorporate sustainable practices into their daily activities. This campaign includes social media promotions featuring Super Suzy and her kid, the main characters representing ordinary people that champion global sustainability to teach and inspire young and old members of their family and community to bring out their “SustainAbilidad”.
Here are a few reminders from Super Suzy on managing our household waste:
While we may have taken a number of steps backwards because of the pandemic, it’s not too late for every household to start sustainable practices. Segregating at source is a good start for every household as proper waste management is crucial not just for the environment but also for mitigating infectious disease transmission. Visit facebook.com/CookmunitybyAjinomotoPH/ to learn more about #SustainAbilidad.
Recommended To You
Yanpaladquisol
October 19, 2020 at 6:32 pmGandang campaign naman ito ng aji (APC) ❤️❤️❤️
MA D EL
October 19, 2020 at 6:43 pmVery helpful,we must practice proper waste management in order to avoid contracting infectious diseases
Manilyn Inciso Dacut
October 19, 2020 at 6:58 pmNice campaign…😍😍
Jhie Vinas
October 20, 2020 at 6:09 amThis is a super nice campaign. We have lots of waste in our community and some of us lack of initiative on how to dispose it properly.
Erica Sosing
October 20, 2020 at 6:53 amMaganda po etong campaign ng Ajinomoto ang “Super Suzy and her kid”. This is a social media promotions teach and inspire young and old members of their family and community to bring out their “SustainAbilidad”. Kelangan po natin ma reduce, reuse and recycle Para mabawasan ang basura ng ating bansa. At maging responsableng mamamayan. 😊
Antoniette Sanchez David
October 20, 2020 at 10:13 amNice campaign dahil talaga laking tulong ito sa mga tao at talaga namang magagawa nila ito para sa lahat
Apple Chick
October 20, 2020 at 12:09 pmGood thing that there is an environmental campaign to raise an awareness and to educate reuse, reuse and recycle of solid waste. As a citizen we need to be responsible to help our community by segregtating and train our children. If we help one onet then our Mother earth will recover. ♡
#SustainAbilidad, APC aims to aid consumers to incorporate sustainable practices into their daily activities. This campaign includes social media promotions.