Tang #RealMomsGetItDone Campaign
Moms are constantly under pressure, expecting themselves to be perfect, where taking care of kids and the family is all perfectly neat and tidy. But real motherhood is messy, and moms should be free of this crazy standard – because of getting the mom job done is hard enough.
As a brand that champions Filipinos moms, Tang pays tribute to all mothers and empowers them to be real, and to embrace the beauty of being a mom. Being pressured to do everything perfectly will not get them anywhere. It is important that moms stay true to themselves and being proud of their unique way of parenting, because they know what is the best for their child. Most importantly, it’s about having fund and enriching their relationship as a family.
Princess Landicho, Brand Manager, of Tang Philippines, believes that “motherhood has evolved and it’s not picture-perfect. We must embrace the fact that there will be cracks along the way and that’s totally okay. Tang encourages moms to break free from the pressure of perfection – just be real and get things done!”
Tang created a #RealMomsGetItDone photo series that highlights the contrast between the expectations and realities of motherhood. The gallery celebrates the real yet unfiltered look into motherhood and aims to empowers moms to be themselves. Photographed by Sara Black, participating moms include blogger-entreprenuer Divine Lee-Go, Actress Bettinna Carlos, radio DJ Delamar Arias, and more!