Advocacy, Entertainment

TikTok Launches #thinkb4youdo To Promote Safe Online Behaviour

TikTok, the short-form video app with a mission to inspire creativity and bring joy, today launched the #thinkb4youdo challenge to encourage Philippine users to take a moment and think before they conduct dangerous acts on TikTok. #thinkb4youdo is a call to action for everyone using the platform to play their part in creating a safe and positive environment for the global community.

As a platform that celebrates creativity and expression, TikTok is continuously enhancing and updating its various policies and tools to ensure its millions of users feel safe and comfortable within the community. To draw greater attention to the dangers of posting harmful content for entertainment purposes, TikTok is encouraging users to participate by doing the following:

  1. Shoot a video and use the #thinkb4youdo sticker and follow the choreography
  2. Post your video along with the hashtag thinkb4youdo and set it to public
  3. Share it on other social platforms and invite your friends to join you


Did I do it right? 😅 Press “F” to pay respects 😢 #thinkb4youdo #tiktok #viral #fyp #foryou

♬ original sound – MING 🦁 – MING 🦁

“TikTok is committed to fostering a positive and inclusive environment where users can express themselves safely,” said John Castro, Community Operations Manager, TikTok Philippines. “While many turn to the platform to laugh, learn, and engage with their community, some users will inevitably post content that promotes harmful behaviour such as amateur stunts or dangerous challenges. As such, we’re encouraging users to take a moment and think about the implications of posting such content, as well as follow our robust policies and tools in place to help stop these issues.”

Many popular Filipino creators have joined the challenge to create short videos using the #thinkb4youdo, such as itsyumi_ and Madelaine Red.

Promoting a safe and positive app environment is TikTok’s top priority, and it has a number of measures in place today to protect against misuse. Learn more about TikTok’s Safety Efforts and our Community Guidelines.

TikTok is  available in over 150 countries and regions in 75 languages. Download the TikTok app via iOS or Google Play.



  1. Erica Sosing
    July 21, 2020 at 2:32 pm

    Maganda po eto mommy, dpat po tlaga meron din ang Tiktok na “think before you do” , just like sa fb na “think before you click”. Dahil sa dami ng gumagamit ng tiktok at halos lahat kabataan dapat tlaga na safe at always positive sa paggamit ng apps.😊 Be responsible enough, no harmful or dangerous content.

  2. KC Boncait
    July 21, 2020 at 7:13 pm

    This is nice mommy. May tiktok account din ako and i’ll do this later hehe. Sa panahonn ngayon dapat tayong maging ma usisa lalo na’t madami na ang mga hindi magandang nangyayari sa atin lalo na sa social media. Kaya mapapa hashtag tayo ng #thinkb4youdo

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