Entertainment, Media Event

Tourism Promotions Board Supports Film Tourism With “Cine Turismo”

The Tourism Promotions Board (TPB), an attached agency of the Department of Tourism (DOT) is to set to give recognition to 8 Filipino-made and two foreign movies that have showcased the beauty of the Philippines and have helped promote Philippine tourism through film. 

A strong conflict and solid cast are not the only factors that make a great film – it also takes the perfect setting. Some of the most recent and best films from local filmmakers showcase the Philippines’ most stunning sights as an effective backdrop, and even as beautiful centerpiece to their stories that captivate viewers and invite them to experience the places for themselves.

To serve as one of the launch activities of Cine Turismo, a new campaign spearheaded by TPB under Chief Operating Office Cesar Montano, the recognition will be given to honor Filipino directors and their films that were shown in 2016 and 2017.

“Film tourism is a steadily growing industry in the country. This project is created to acknowledge the many films and filmmakers that, through their wonderful portrayals of the Philippines, have aroused interest and boosted tourism in local tourist spots”, says Cesar Montano.

This is a timely move by the Tourism Promotions Board in light of the pending Film Tourism Bill (SB 1330) sponsored by Sen. Grace Poe and introduced by Sen. Sonny Angara, which recognized the “potential of international and local motion picture production to create jobs, grow the economy, and raise the nation’s international profile”, and seeks to offer incentives to production companies who choose to showcase Philippine destinations and the nation’s historical and cultural heritage, or champion Filipino film practitioners and artists in foreign productions.

Films to be honored are Sakaling Hindi Makarating, directed by Ice Idanan and shot in Ilocos, Siquijor, Batanes, and Zamboanga; Directed Ellen Ongkeko-Marfil’s Lakbay2Love, which showcases Timberland Heights and Benguet; Camp Sawi by Director Irene Villamor, set in Bantayan Island; Patay na si Hesus, directed by Victor Villanueva; Director Mario Cornejo’s Apocalypse Child, set in Baler; Siargao by Direct Paul Soriano, which showcases the island of the same name; Requited by Director Nerrisa Picadizo, which features Mt. Pinatubo; and Director Thop Nazareno’s Kiko Boksingero, filmed in Baguio.

Honorees have been chosen based on the following criteria;

  1. Made by a Filipino production house.
  2. Full-length film (minimum of 75 minutes)
  3. Commercially released film within the last two years.
  4. Shown in the Philippines or at international film festivals.
  5. Showcases the destination extensively or must be a setting for majority of the scenes.
  6. Portrays the country in a positive manner and provides a general awareness of the locale, and has creative a positive impact on the community and perception of its people.
  7. Promoted and preserved culture and heritage and reflects the country’s history; enriches Filipino values and trains such as resilience, the Bayanihan spirit, hospitality, and patriotism.
  8. Inspired and excite the viewer to visit the country, and must have induced travel among moviegoers.
  9. Generated revenues and create jobs in their locations, as well as new trade and business.

Special citations will be also given to South Korean films Mango Tree, directed by Lee Soo-Sung and shot in Cebu, and Romantic Islan, directed by Cheol-Woo Kang and shot in Boracay.



  1. Babeth arcede
    July 4, 2018 at 5:44 am

    A good start for our tourism. And i think magaganda din ang mga films na ito no?

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