Traditional Businesses That Ventured Online In The Philippines

Online shopping, the action or activity of buying goods or services over the Internet, has been a growing retail business in the Philippines. With the pandemic limiting physical contact and transactions, consumers resort avidly to online shopping, and entrepreneurs have embraced the digital phenomenon even more.

In 2018, the Philippines had many e-commerce users amounting to 37.75 million, which is expected to increase by 45.77 million in 2022. Similarly, e-commerce websites have surged in sales revenues in millions of pesos.

Technology has already paved the way for a more convenient and efficient transaction in the virtual marketplace involving both vendors and vendees.

In the matter of payment methods, Philippine banks such as Bank of the Philippine Island (BPI), Banco De Oro (BDO), and Metrobank are also working to make online banking a more seamless task to provide hassle-free service to customers who are fond of online shopping.

Bear in mind that a good homepage should have a simple and user-friendly web design, and it doesn’t hurt to hire SEO experts company to be above the competition.

With that being said, here is a list of traditional businesses in the Philippines that ventured into the online retail scene:


Ritual is a zero-waste store located on the second floor of the Languages Internationale Building in Poblacion, Makati. Founders Rob Crisostomo and Bea Misa Crisostomo aim to promote sustainability with their well-loved products that champion Filipino farmers and local produce.

Ritual’s physical store had to remain closed due to the pandemic, but orders can still be done through their website. Some of their worth checking out include:

  • Their several local grains
  • Nuts
  • Fine salt in nipa leaves from Zambales and Tapuey
  • A sweet rice wine from Ilocos Norte

There are also chemical-free essentials available like hand sanitizer, lemongrass liquid soap, dishwashing liquid, herbal laundry detergent and kitchen must-have like enzyme deodorizers and massage oils.


Evan Marie Arellano, the owner of Sundals, was inspired to continue her mother’s legacy of selling handicrafts made from the native abaca fiber ever since the latter’s passing. Being an entrepreneur at heart, Evan initially launched Sundals through bazaars. However, she eventually realized the rent for booth spaces were eating a big chunk of her earnings, and her store wasn’t attracting a lot of customers.

Thus, she started building Sundals’s online presence through Facebook, Instagram and even its own website. In the end, it was Sundals’ Lazada account that reached more people and increased sales using the variety of tools in the platform.

Ala Eh Barako

Ala Eh Barako features coffee beans with premium taste quality sourced from the best coffee farmers and roasters. The owner of Ala Eh Barako, Jeffrey Hitosis, is a local Batangeño who got the idea of starting a coffee business with his wife, Tatiana, from their wedding day where they had barako coffee beans for souvenirs.

The couple ventured online, in Lazada, and Ala Eh Barako started gaining popularity and regular customers. What began as a side hustle ended up being a full-time job for the couple since Ala Eh Barako’s profit boosted tremendously online.

Bags on Demand

Bags on Demand is owned by Joy Delos Reyes, who started the business with her husband Rodel back in 2015. They manufacture their products that were only made to order during the infant stages of the business until a Lazada account for the shop was established.

Given the company’s success online, this has afforded Rodel and Joy to concentrate on creating more designs and options for its customers.

Spektrum Native Hut Shop

A local shop established to promote Cebu’s natural resources and create a livelihood for those passionate about designing, Spektrum Native Hut Shop, founded by USC Kapamilya Negosyo NA Season 3 winner Glecerio Labura Jr.

According to their website, Glecerio strictly uses indigenous materials such as bamboo, rattan and puka shells to create unique fashion accessories. The costume jewelry shop has a single physical store in Parkmall, Cebu.

The shop’s website features their handmade accessories made of locally sourced bayong wood, palm wood, mango wood and limestones, among others. They also supply native bags and baskets made of Pandan leaves.

With the accessibility of Spektrum’s website, Glecerio can present his products to customers even amidst the pandemic.


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