Entertainment, Media Event

The World of Shopkins Comes Alive in Shopville Manila

IMG_1775Shopkins welcomes its fans in a 2-day event that captures the delightful Shopkins world through fun and engaging setting at the Atrium, SM Mall of Asia. Europlay Distributor Co., in cooperation with Toy Kingdom, present Shopville Manila, the first-ever Shopkins world live-experience, that gathers Shopkins fanatics to celebrate the success of this cutest collectible line in the market.

Guests are given VIP passes to enter Shopville Manila that they use to participate in arts and crafts studio, cupcake decoration boutique, Shopkins design workshop, and other activities and treats each station has to offer. Shopkins fans are encouraged to bring their collections and visit the Swapkins zone where they can trade characters with fellow collectors to complete their shopping list. An added treat of meeting Shoppies for the first time along with Shopkins all-time favorite characters is also expected in this event. And to ensure guests remember this unique experience, pictures taken at the photo booth are uploaded in shopkinsworld.com.ph where they can post and share on social media using #ShopvilleManila and #ShopkinsPh.


Since its Philippine launch in 2014, Shopkins has become the most popular collectible line for girls in the country. It continues to grow in popularity and increase its fan base with each new series. Europlay Distributor Co., the exclusive distributor of Shopkins in the Philippines, aims to keep this phenomenal craze alive through engaging marketing campaigns in both traditional and digital approach, like this event and the recently launched Shopkins World PH website. Shopkins offers wide range of collectible characters, themed playsets and accessories available in all Toy Kingdom outlets and other leading toy stores nationwide. Shop online at kidscompany.com.ph or visit shopkinsworld.com.ph for more information and exclusive updates.

Shopkins is the cutest, most adorable collectible toys inspired by items found in grocery and department stores appealing primarily to girls 5 and above. This brand has gathered many prestigious awards including the Toy of the Year Award from the Toy Industry Association in New York City. Shopkins inspire imagination and encourage social engagement as girls actively pursue for the rare and limited editions from over 500 characters making even their parents hunt madly in search for them. Apart from its retail industry domination, Shopkins has also invaded the digital world with the success of its webisode series available on youtube and the newest Welcome to Shopville app game.


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