DoubleVerify (āDVā) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of pre-bid video exclusion lists for TikTokāexpanding the companyās footprint of trusted, independent brand suitability and media performance tools on the platform. This release will allow advertisers to proactively avoid content they deem objectionable before their ads are served, maximizing media quality, campaign performance and advertising ROI.
āWeāre excited to launch DVās pre-bid video controls on TikTok, empowering advertisers to enhance both the impact and quality of their campaigns,ā said Mark Zagorski, CEO of DoubleVerify. āPowered by DVās industry-leading, AI-driven classification technology, this solution helps advertisers ensure that ads appear in environments that align with their brand settingsādriving stronger engagement, maximizing ad performance, and instilling greater confidence in their digital investments.ā
With this release, advertisers will benefit from:
- Comprehensive Coverage: Combine DVās pre-bid controls with post-bid reporting to ensure end-to-end campaign measurement and optimization.
- Operational Efficiency: Benefit from pre-bid activation that requires no manual upkeep and auto-refreshes in near real-time, ensuring seamless, always-on protection.
- Enhanced Performance: Ensure ads do not appear next to objectionable content, reducing media waste and maximizing advertising ROI.
DVās solution is powered by its proprietary, AI-powered Universal Content Intelligenceā¢ classification engine. DV analyzes video, image, audio, and text elements to deliver superior content classifications at scale. Its innovative key frame extraction method is a smarter and faster way to analyze video content. Instead of examining each video frame, which can be repetitive and time-consuming, key frame extraction focuses only on the most important moments where changes happen. This streamlined approach uses less computing power and reduces environmental impactāāensuring an efficient, quicker, and more accurate analysis of campaigns, without sacrificing quality or precision.
DVās automated pre-bid video controls and reporting insights are activated through DV PinnacleĀ®, the companyās unified service and analytics reporting platform, enabling advertisers to monitor and optimize their TikTok ad campaigns.
Additionally, DV is enhancing its TikTok dashboard in DV PinnacleĀ®, equipping brands with greater transparency into ad delivery and deeper insights for campaign optimization. Launching in the coming months, these updates will introduce top-level pre-bid filtering, enabling brands to analyze reporting specifically for campaigns with pre-bid controls, along with content previews for flagged incidentsāempowering advertisers with more actionable intelligence.
For more information about DoubleVerify, visit http://www.doubleverify.com.
DoubleVerify has launched pre-bid video exclusion lists for TikTok, allowing advertisers to avoid objectionable content before ads are displayed. This expansion of DoubleVerify’s brand suitability and media performance tools empowers advertisers to enhance campaign quality and maximize return on investment (ROI).
*Key Benefits for Advertisers:*
– *Comprehensive Coverage*: Combine pre-bid controls with post-bid reporting for campaign oversight
– *Operational Efficiency*: Benefit from pre-bid activation and auto-refreshes, ensuring seamless protection
– *Stronger Performance*: Prevent ads from running alongside inappropriate content, minimizing waste and maximizing ROI
DoubleVerify’s AI-powered Universal Content Intelligence engine analyzes video, image, audio, and text elements to deliver superior content classifications. The pre-bid video controls are activated through DV Pinnacle, DoubleVerify’s unified service and analytics reporting platform Ā¹ Ā² Ā³.
*Features of DV Pinnacle:*
– *Top-level Pre-bid Filtering*: Analyze reporting for campaigns with pre-bid controls
– *Content Previews*: Preview flagged incidents with actionable intelligence
– *Real-time Data and Reporting*: Monitor and optimize TikTok ad campaigns with real-time data
According to Mark Zagorski, CEO of DoubleVerify, “We’re excited to launch DoubleVerify’s pre-bid video controls on TikTok, empowering advertisers to enhance and quality their campaigns” Ā¹ Ā² ā“.
Great to see DoubleVerify expanding it’s offerings.
Nice one, DV! Galing ng move niyo to ensure brand safety lalo na sa TikTok na sobrang lakas ngayon. Nakaka-proud na may tools na ganito to protect ad investments.
Solid! Ito ang kailangan ng mga brands ngayon, mas maayos at safe na environment for ads. Good job DV for stepping up the game sa TikTok space.