Uniqlo LifeWear 2020 Spring And Summer
Strong sunlight in spring and summer heightens the need to safeguard against exposure to ultraviolet (UV) radiations that causes skin spots and wrinkles that is why daily prevention is vital during those seasons.
This season, UNIQLO is shining new light on LifeWear with Outdoors, Work & Craft, and Art & Design categories that embodies its enduring commitment to keeping people comfortable and making life better.
Outdoors ( Bringing urban and natural landscapes together through design)
Manmade structures coexist happily with nature in many urban settings. Houseboats have long been a feature of Amsterdam’s canals, for example, and are popular tourist attractions. A new initiative generating international attention is in Lower Manhattan, New York. Here, a waterfront megaproject featuring natural landscapes is being engineered to resist natural disasters, and is scheduled for completion in 2022.
UNIQLO’s designs for 2020 Spring/Summer celebrate the convenience and functionality of cityscapes and natural environs to materialize better living.
BLOCKTECH Parkas protect from the wind and rain while at the beach or while strolling along the waterfront. Dry Sweatpants offer excellent ease of movement and offer quick-drying performance, making them perfect for everyday and sports use.
Pocketable UV Cut Parkas are incredibly light and compact, making them perfect to keep in the backpack in case the weather turns while cycling to work. Light Padded Parkas warm you after watersports. The modern silhouette makes them an excellent match for thick items, so they work well as everyday wear.
Then there are Long Parkas employing a shiny parachute fabric that is reminiscent of reflections off calm waters and skyscraper windows.
Work & Craft (Back to basics)
Ensuring responsible consumption and production patterns is one of the United Nations’ Sustainable Development Goals. Efforts to expand urban farming for local consumption are thus attracting tremendous attention. That is because such agriculture can slash transportation costs and lower food wastage, thereby reducing the carbon footprints of cities. Rooftop farming can cut noise pollution and enhance insulation from the elements, contributing to greater comfort for city dwellers.
For the Work & Craft category, Uniqlo has focused on organic materials, functionality, and attention to detail. Its Jogger Cargo Pants look great at the office, and with relaxed styling you can go straight to your farm after work without needing to change. Casually styled Linen Cotton Jackets match well with Polo Shirts in the bright hues of fresh produce harvested from rooftops.
Uniqlo reduced the environmental footprint of manufacturing processes in crafting Denim Jackets and Jeans in authentic, sophisticated cuts. The fading, crinkle effects, and pleat and gather irregularities are reminders of the diverse shapes and vitality of organically grown produce.
Art & Design (Inspiring creativity with functional beauty)
In this category, Uniqlo employed new ideas in minimalism, long and lean silhouettes, and a mineral color-inspired palette so people can always look their best and enjoy better, more comfortable living.
Trench Coats are wardrobe essentials for many people, and we have added tailoring touches and volume to enhanced styling, with contemporary monotone hues. Kando Jackets are perfect for spring in their light colors and blazer styling, with light fabric offering exceptional stretch for easy movement.
Sporty Polo Shirts incorporate AIRism comfort features that make them perfect for summer layered looks. Slim-fit Tailored Jackets employ a linen-like fabric to keep wearers looking and feeling elegantly cool.